IED student designs new temporary COVID-19 signage for Point 1 and Point 2
Third year Graphic Design student Jonatan Torreblanca has designed the new temporary signage on the preventive measures related to Covid-19 for Point 1 and Point 2, IED Barcelona’s two facilities.
The project was born within IED’s classrooms, based on teacher Roseta Mus’ proposal for her students to redesign the signs. “An important phase was the analysis of the existing signs in order to identify areas for improvement”, explains Jonatan.
The designs focus on a character, EDI, who is in charge of communicating health and safety measures on the premises through texts and behaviours.
“As a designer, I like to think outside of the box, as long as it makes sense”, adds the student, while underlining that his main motivation was “to discover a type of communication that rejects the usual scaremongering and is much more friendly and fun”.
Thus, he conceived a set of highly durable vinyls for the interiors and exteriors of both buildings that convey the rules and restrictions through a fresh and casual tone.
“Based on the feedback I’ve received throughout the whole process, I think that EDI manages to come across as likeable and funny; students spend many hours at the university, and with the pandemic, creating good vibes never goes amiss”, he concludes.