THIS WORLD NEEDS TO BE REDESIGNED NOW
EXPLORE IED BARCELONA
 

PROJECT: DÉJÀ VU | Design

PROJECT: DÉJÀ VU

THIS WORLD NEEDS TO BE REDESIGNED NOW

A tiny particle, invisible to the human eye, has turned the world upside down.

The planet we knew barely a year ago is nothing like the one we inhabit today.

The globalised world, in which we moved freely from one country to another, one city to another, has been frozen in time.

Life has been “paused” as the planet suffers a global pandemic caused by a mere 10 nanometres of virus.

Companies and jobs are being ruined, the economy is collapsing, and what was, up until now, a viable model must be rethought. Families are separated, friends remain far away, screens have become the expression of closeness.

We have had to learn to live with uncertainty, without knowing what the next day will bring. The model is damaged, and it is necessary to rethink everything; the legacy of the pandemic and what the planet has been dragging along since before this time.

Now is the time to start thinking, building and designing “the day after” coronavirus. And human beings have the most powerful weapon to do this: CREATIVITY.

Creativity is that talent housed within our right hemisphere. Next to passion and feelings. Is there anything with more strength to move the world? Design is born from a union of creativity, observation and feelings; that’s why it seeks to improve people’s lives. That’s why, right now, IT’S THE TIME OF THE DESIGNER.

There isn’t a single human activity that, following this global crisis, will not need to be rethought. The challenge is great, but so is this unique opportunity to experience a new Renaissance. Because THIS WORLD NEEDS TO BE REDESIGNED NOW. Because we urgently need designers to reconnect us with it; designing new services, new businesses, new products, new ways for us to communicate.

Will you join the new creative force that’s going to change the world?