Project: Seat Mergo |

Project: Seat Mergo


For the first time, IED Barcelona has held its annual fashion show, Fashioners of the World, in digital format. Following the theme “Our Virtual Dream”, students from the Undergraduate Degree in Fashion Design, the Undergraduate Degree in Styling and Fashion Communication and the BA (Hons) in Fashion Design, showcased their final year collections, developed during the confinement period, despite the limitations imposed by the current context. 

“Our Virtual Dream” is the result of two days of shooting in the facilities of IED Barcelona, and was broadcast in the format of a fashion film on the school’s YouTube channel.

Further, this year’s edition was judged by a prestigious international jury, including the renowned French Fashion Designer Christian Lacroix, the Creative Director of MAC Cosmetics Drew Elliot, the Talents and Sustainability Editor for Vogue Italy Elisa Pervinca Bellini, and the Founder of Not Just A Label Stefan Siegel, who were responsible for choosing the winners of the Best Accessories Collection and the Franca Sozzani Award for the Best Fashion Collection. 

“I was extremely surprised by the great amount of work carried out by the students and to see how, despite being locked up at home, they were able to pull off these marvelous collections”, said Christian Lacroix, who added that all the proposals were so complete that it had been very difficult to decide on one alone. 

In fact, the jury’s final decision was so close that, in the end, the Franca Sozzani Award for the Best Collection was granted jointly to SER by Sofía Adell (Undergraduate Degree in Fashion Design) and Hong Kong 1957 by Valentina Taylor (BA (Hons) in Fashion Design). 

SER is a collection that reflects moments and feelings experienced by the student throughout her life. Paying special attention to the details, the collection, which is formed of deconstructed classic garments, contrasts more rigid, structured silhouettes with others that recreate the sensation of the process, movement and freedom. “Her research into materials and styling, and the strength of her men’s collection, really impressed us”, declared Stefan Siegel.

Hong Kong 1957 commemorates the trip of the designer’s grandmother, Pauline, from Sydney to Hong Kong, where she spent four months. The collection combines the extravagance of the eastern and western worlds, focusing on the luxury and excess present in Pauline’s experiences during that journey. Vibrant colors and attention to detail are central elements of a proposal that, in the words of Drew Elliot, “managed to captivate each member of the jury and transport them to a new world”.

What’s more, for the first time in the history of Fashioners of the World, a prize for the the Best Accessories Collection was awarded, which went to Koyaanisqatsi by Carla Corpas, a student of the Undergraduate Degree in Fashion Design. “Her perception of nature and her ability to convey it in bags and accessories is fantastic”, explained Elisa Pervinca.

The collection is the result of a sustainable and artisanal process that aims to represent the shock generated by the exodus from the rural world to the great metropolis. The garments are dyed and printed with plants, mud, oxides and spices, among other natural elements, and can be dyed again without damaging the fibre or the environment. 

This special edition of Fashioners of the World has highlighted that students’ creativity and talent are forces that prevail in difficult circumstances, and has demonstrated that the designs presented are on par with the great international catwalks. 

All safety measures were followed in the recording of this project, reducing the number of participants and models, as well as guaranteeing specific conditions for ventilation, cleanliness and capacity in the spaces used. 

Discover what it was like Behind the Scenes!