New BA (Hons) in Business Design validated by the University of Westminster
IED Management & Design Strategies area has redefined its specialized Diploma in Business Design to become a Bachelor of Arts Honours validated by the University of Westminster of London. This qualification acknowledges IED’s academic quality and heightens the international prestige of its methodology.
The goal of the program is to train students in the fields of management, design, and technology, enabling them to drive innovation forward in 21st‑century enterprise. The course follows the Design Thinking methodology, which means exploring the context, identifying opportunities and generating ideas that bring added value.
“The New BA (Hons) in Business Design is an opportunity to study a program validated by the prestigious University of Westminster with the experience of IED. It is an innovative and highly contemporary course closely linked to real industry and professional market needs,” explains Manuela Procopio, IED Barcelona Management & Design Strategies Director.
The innovation consultancy and product design firm Gunes Kocabag will take on the task of leading this course, which is now part of the New Media & Communication studies at the University of Westminster, making it the first course of its kind in their study plan. It is also a novelty on the Spanish academic scene.