Interview with automotive designer and teacher Jesús Iglesias
Interview: Trends and new perspectives in Transport design and related qualifications
IED Barcelona has been offering specialised training in the field of automotive design and mobility for over ten years. Jesús Iglesias, an Automotive Designer, coordinator and teacher on the Higher Degree in Product Design specialising in Transport Design, tells us how the school currently approaches training in the sector.
- How is the transport industry dealing with emerging needs in the field of mobility?
The industry must be able to respond to the different factors that will shape trends in the very near future. And this is exactly what it is doing, or even anticipating changes, taking the initiative and tackling new challenges.
The most significant hurdle will be overcoming dependence on the most common source of energy: petrol. This will entail a series of changes that affect design and involve special requirements and investments in infrastructure.
The industry must also react to the issue of environmental deterioration and CO2 emissions, as it is the key figure to define a new mobility strategy that proves sustainable and efficient. In this respect, we are backed by the latest technology and are keen to interact and invest in innovative ideas and systems.
This is a great opportunity for creativity!
- What qualifications does a transport designer need in order to face the challenges of the modern world?
New transport designers need to be capable of producing and creating vehicles that comply with the necessary technical requirements and functions, adapting to the different financial commercial and social factors, while ensuring that the product is aesthetically pleasing.
They must ensure that the design’s character and personality are in line with the latest aesthetic trends, and keep the concept at the core as the basis of a new design, which is what we do at IED. Here, concept is key in our teaching methodology throughout all four years of training, as is our multidisciplinary and bilingual system, which puts our students at an advantage when venturing onto the professional market.
- Do you think that the figure of the designer has evolved in recent years?
In our world, evolution is natural. Transport designers feel at ease with that evolution because it opens up new horizons and helps develop our own creativity.
We now take into account emotional aspects of future consumers, we have more defined targets and are increasingly involved in the financial aspects of a project. Therefore, students at IED get to carry out projects with renowned companies in the transport industry, where they experience real-life difficulties.
- Environmental impact has been a growing concern on consumers’ minds for years now. How does the school deal with this issue?
Right from year one, our future transport designers work on multi-sector teams alongside other students who are taking product design, graphic design and fashion design, where they learn about sustainable production systems and study new recycled and recyclable materials that are technologically very advanced.
For example, they are asked to design packaging ideas in which the various fields of design work hand in hand in a multidisciplinary environment that gives rise to new teamwork strategies, boosts creativity and adds an eco-friendly value to the final product that customers look out for more and more.
- In the vehicle industry, there are very high expectations for improvements in quality of life. What methods must a designer follow in order to understand the user’s needs?
There is no doubt that this is an important aspect. With this in mind, transport designers have contextual analysis tools, but not of an abstract kind like those used in marketing – our tools enable us to gain a deep understanding of the user’s demands and to react to them quickly.
- What is the difference between a transport designer and an industrial engineer?
We don’t try to implement theoretical systems. We are capable of building a methodological system based on a concept and a global vision, capable of transmitting an idea, and we are more driven by passion. We make it coherent and attractive.
At IED, we know what type of designers students should become in order to fully develop their future.