Illustrious Italian personalities ‘sneak’ into the Consulate

Project: NAVIA: People, the city, the sea | Management

Project: NAVIA: People, the city, the sea

Illustrious Italian personalities ‘sneak’ into the Consulate

Through its innovation centre, IED Barcelona has been involved in the recently opened new headquarters of the Italian Consulate in Barcelona, with a graphic proposal for the interior of the building,that pays tribute to prominent personalities in Italian history. Thus, contemporary-style portraits of Federico Fellini, Sofia Loren, Dante Alighieri or Samantha Cristoforetti, among others, adorn the walls of this new 1000-square-meter space, all designed by IED alumni.

As well as 12 large-format illustrations applied directly to walls and glass, the graphic project includes the signage for the spaces. In addition, a completely innovative signage project for furniture, lighting and materials has been created, turning the new consulate into a showroom for the main Italian design brands and companies, including the IED.

The new headquarters, located centrally in Calle Aribau, near Avenida Diagonal, responds to a large extent to the exponential growth of the resident Italian population and is the result of collaboration between different agents: Alberto Formatger’s Imad architecture studio for distribution of the spaces and the technical part; Lagranja Studio for the interior part; IED teacher Michela Mezzavilla, responsible for lighting design; and IED Barcelona, overseeing the graphic elements.

The building combines design and functionality on a single floor and is conceived as “a point of reference for the management of administrative services, and also as a new space in the city to make visible, transmit and share the values of Made in Italy”, explained Consul General Gaia Danese.