Fashioners of the World
On June 22nd the Auditori de Barcelona hosted the annual IED Barcelona’s Fashion Show were a total of twenty-three collections made by the students on the Undergraduate Degree in Fashion Design and the BA (Hons) in Fashion Design were presented.
For the first time, a special prize was awarded for the Best Collection in honour of Franca Sozzani (1950-2016), editor-in-chief of Vogue Italia for 28 years and a friend of IED Barcelona. The jury was made up of Sara Maino, director of Vogue Talents and Sozzani’s niece, Robert Cavell‑Clarke, from the Not Just a Label, and Philippe Pourhashemi, international fashion consultant.
“IED wanted to commemorate the Italian editor, the undisputed leader of the world fashion culture, for her involvement in the sector and her promotion of talented young people from IED Barcelona through the My Own Show contest,” explained Alessandro Manetti, director of IED Barcelona.
The collection “Devil’s Dance” by Loreto Martí was the winner of the Franca Sozzani Prize for the Best Collection. This project by a student on the Undergraduate Degree in Fashion Design looks at the world of the Amish, especially the concept of Rumspringa, the time at which young Amish come into contact with big cities for the first time and decide whether they want to continue to be part of the Amish community or not.
The womenswear collection “Devil’s Dance” plays with the contrast between the conventions of Amish clothing and modern dress by including provocative expressions in striking colours and all the things that the women cannot wear, such as buttons, men’s hats and trousers.
In this edition, the essential role played by the new technologies in fashion communication was also highlighted, with a special prize for the Best Fashion Film being awarded by the well-known film director Isabel Coixet. The short film “Psycho Nhomad”, about the collection by student Denise Graus, was the winner of the prize, which was presented by the Catalan director.
The film, by a student on the BA (Hons) in Fashion Design, creates a unique aesthetic language that criticises our society and defends the individuality of human beings. Set in an industrial space, the models are wearing clothes from the collection that are escaping from conventional shapes and patterns while fighting against their own instincts to let their human nature emerge and, therefore, display their emotions.