Experiential vehicles, the tourism of the future by IED Barcelona, SEAT and Carnet
IED Barcelona Design School, in collaboration with SEAT and CARNET Volkswagen Group Innovation Barcelona, has embarked on the project NeXst — The Greatest Trip. An initiative based on the development of proposals for the mobility of the future that enhance human relationships and safety during journeys, with the aim of promoting sustainable tourism.
SEAT and CARNET Volkswagen Group Innovation Barcelona challenged students from IED Barcelona to explore new experiential scenarios for passengers related to a possible inter-urban and extra-urban group vehicle and mobility service. They invited these students to imagine scenarios for new forms of tourism, maintaining the safety of “bubble” groups and enhancing the experience of short-distance national and European travel.
The final design should provide a proposal for a vehicle that would promote sustainable travel, based on Sustainable Development Goals 8 (Decent Work and Economic Growth) and 12 (Responsible Consumption and Production) of the United Nations’ 2030 Agenda. With this in mind, over the course of five months, students of the Bachelor of Arts in Product Design, Transportation Design Pathway, have designed car-sharing systems to serve the most depopulated areas in order to benefit Rural Spain and get to know the territory; vehicles that, through the use of Big Data, are capable of personalising seats, lights and textures according to each person or journey; cars adapted to the psychological state of the moment, in order to ensure full safety; or vehicles that, with just one click, offer group games to explore the country as if it were a real scavenger hunt, connecting all passengers to their environment with cultural, sporting or gastronomic proposals.
All these designs result in THE GREATEST TRIP for a reduced group of passengers. They go beyond mere functionality, enabling people to form connections on the basis of experiences.
“Imagining new urban mobility scenarios, maintaining the safety of passengers as individuals or as “bubble” groups, and enhancing the short-haul traveller experience is a priority, now, more than ever. It is time to think about spaces, individuals and means of transport, bringing together different perspectives and enriching ideas with multidisciplinary contributions”, asserts Raffaella Perrone, Director of the Design School at IED Barcelona.
For this collaboration, IED Barcelona organised mixed working teams where students were able to work shoulder to shoulder with the Exterior Design team from SEAT in monthly meetings, in addition to advice provided by SEAT’s Colour and Trim Department. The final presentation was held at CASA SEAT in an event where students presented their 1:4 prototypes in front of SEAT design team and members from CARNET. The collaboration between IED Barcelona and SEAT demonstrates the commitment of both entities to foster the development of innovative projects to jointly address the new challenges facing mobility in this new scenario.
Nomader was born from the concept of nomadism as a way of life and its evolution up to the digital era. Conceived for a variety of users — from families to co-workers, to groups of friends — it offers a travel experience aimed at those seeking new lifestyles and holiday alternatives.
The proposal emphasises that the most important thing is not the destination but the discovery of the environment and of oneself, as well as the sense of freedom experienced through the journey. The vehicle’s design, with a solid and technical exterior structure inspired by industrial vehicles, envisages a comfortable, modular interior that can be adapted depending on the different needs of passengers: resting, socialising, eating, working, etc. It also includes a second monowheel device which, through the incorporation of a battery into the external wheels, allows the user to discover the environment that surrounds them without having to move the main vehicle.
IAGO is the combination of a vehicle and a service designed for 2030 with the aim of promoting active local tourism and a healthy lifestyle, as well as strengthening links with the richness and diversity of our history, culture, traditions and gastronomy. From a playful perspective and drawing on a team adventure, a journey on wheels has been conceived along the lines of a touristic scavenger hunt. The monthly subscription service enables users to discover new places and take part in cultural and sporting activities at their own pace and according to their tastes and interests.
The vehicle’s design is fresh and youthful, with a customisable exterior and an interior that includes a central holographic console. The design features an exposed front for a more intense driving experience and an interior that can be customised to suit the user’s needs, be it socialising or driving. Further, the proposal also includes a mobile app and a network of dedicated centres (SEAT Hubs) extending across the country.
DILI offers a possible response to the problem of depopulation in Spain, focusing on mobility with a social character. In this light, the project proposes a route connecting rural areas as well as a car sharing service between hubs.
As for the vehicle, its design offers a reinterpretation of rural life, with the interior inspired by the seats of traditional carriages, but at the same time presents a future perspective by integrating a sunroof and 360° vision, among other elements. In addition, the user can interact with the vehicle via an on-board system that provides information on places of interest and recommendations, among others.
S.R.I (Seat Return Initiative) is a car sharing proposal that is committed to sustainable travel. Conceived for those interested in sport and nature lovers, it includes the design of an electric and zero-emissions vehicle with capacity for two to six passengers, as well as a HUB that acts as a vehicle centre where you can obtain all the information and recommendations you need to plan your trip.
S.R.I. provides the user with the possibility to actively contribute to the reduction of their carbon footprint by participating in reforestation activities along the route. The design opts for simple lines and aerodynamic forms that contribute to the exterior’s technical look, given that it is conceived as a vehicle designed “with a purpose”. It can also receive recommendations of traditional or local places and activities as an alternative to those tourist proposals that are more overcrowded or involve the exploitation of environments or resources.
GT Observer is a vehicle designed for 2030 and inspired by the potential impact that space research will have on everyday life, changing our perception of the world and the universe. The design of the vehicle, intended for night driving, is inspired by grand touring cars as well as contemplation. Night driving, assimilated as a way of bringing outer space closer, is one of the key elements of this proposal.
When driving at night, external stimuli are lost and optic flow is reduced, and the sensation of speed decreases, so we travel faster and focus our attention on the driving experience. In addition to enhancing this experience behind the wheel, the GT Observer transforms into an observatory when parked, by raising the central part of the vehicle and enabling a 360º rotation. The customised interior design incorporates elements of virtual reality to enhance the experience and enable new textures to be discovered while driving.