The path of the creative process
From the Blank Screen to the Final Project: How to tackle a creative process is the name of the master class given by Art Director and 3D Artist Guille Llano that took place at IED Barcelona on 24 May.
Organised in collaboration with Cultura Inquieta and Renault, the session addressed the different phases of creative production, illustrating them with examples of 3D Design and Motion Graphics projects.
During the event, a call was also made for attendees to participate in Atrévete a diseñaR5 [Dare to Design R5], an initiative driven by the French car brand in partnership with Cultura Inquieta.
Coinciding with the 50th anniversary of the Renault R5 and its revival in the form of an electric prototype, this competition celebrates the power of design and invites those interested to create a work related to this iconic Renault model.