Collection: Serial Seeds | Fashion

Collection: Serial Seeds


This is now the fourth consecutive year that the craftsmanship department of the Consortium for Trade, Craftsmanship and Fashion (CCAM for its Spanish initials) and IED are driving a project together to introduce third-year students from the Undergraduate Degree in Product Design to 17 expert artisans so as to promote craftwork and create unique, innovative, top‑quality items.

The projects carried out under this initiative drew their inspiration from concepts such as the traditional Spanish roscón Christmas bun, the Mountain of Montserrat, Barcelona’s urban skateboarding culture, the casteller human tower builders, the Costa Brava, the poet Joan Brossa and the legend of Saint George. Altogether, 20 projects were born from the synergies between tradition and design seeking to come up with innovative ideas to revitalise the sector.



Student: Yael Issacharov (Israel)

Artisan: Carmen Balada

Marc is a set of pottery cups featuring a geometric pattern on the outside produced with the glazing technique that is typically used in the region of Bisbal de L’Empordà. The design is inspired by the visual poetry of Joan Brossa, drawing on the idea that words written on paper transcend over time and leave a lasting visual imprint. The idea is to recall the memory of the past in the pottery of the present and pay tribute to one of the most important artists in the 20th century.



Student: Francesco Lucini (Italy)

Artisan: Florenci Andreazini

SPOT.BCN are a pair of sculptures inspired by the skateboarding vibe in big cities. Barcelona, with its special architectural surroundings, has become an international benchmark for skaters. The two marble sculptures in this series represent the spirit and culture of urban life, which is shaped by and interacts with the morphology of the streets of Catalonia’s capital. SPOT.BCN was also designed for people to play with their finger skateboards.



Student: Alejandro Alorda (Barcelona)

Artisan: Mario Massaguer

Pebre is a pepper mill made of recycled wood which the student created in collaboration with the craftsman Mario Massaguer, one of the area’s last remaining carpenters. Inspired by Catalonia’s human tower builders known as castellers, the piece is comprised of various segments that move slightly when grinding to convey a sense of perfectly unstable equilibrium.



Student: Ekaterina Vasilyeva (Russia)

Artisan: Débora Pereira

O-Sort is a hoop-shaped pendant with a gemstone in the middle to close the circle. For Spaniards, this is a reminder of the traditional round bun called roscón served during the festive season. The concept is much more than a piece of contemporary jewellery! Its inspiration comes from Catalonia’s gastronomy, with a choice of different colour gemstones that resemble the candied fruit on top of the bun. The packaging also adds to the Catalan bakery concept by wrapping the item in the paper traditionally used to serve coca catalana and placing it inside a wooden box with a leather lid.


B Coast

Student: Andrea Masana (Mexico)

Artisan: Mercè Ibarz

Lining the sea from Blanes to Port Bou is one of the most outstanding Mediterranean coastlines with all its scenic variety: pathways, hillocks, flatlands, coves, cliffs, islets… B Coast is a tapestry that depicts the natural richness of the Costa Brava using different techniques with a variety of materials and spinning work thanks to the craftsmanship of Mercè Ibarz.



Student: Stella Rosa Ferrazzo (Italy)

Artisan: Ferran Collado

Floris is a blown-glass vase inspired by the legend of Saint George. Its design represents the moment when the dragon shed its first drop of blood and a rose blossomed from the ground where it fell. This makes it the perfect souvenir to hold the flower that people in Spain traditionally give one another on Saint George’s day. The bottom of the vase is deformed by a triangular metal base symbolising the knight’s sword as it was plunged into the dragon.


De Dalt

Student: Rebeca Aparicio (Guatemala)

Artisan: Isidre Magre

The concept behind this design stemmed from the patterns, textures and shapes that Barcelona reveals when seen from a bird’s-eye view. Using gypseous alabaster, the designer brings us “De Dalt”, a set of small pots for kitchen spices featuring a variety of patterns on the top thanks to the translucent properties of this special plaster. The motifs and colours portray Barcelona’s urban structure in an elegant and functional souvenir.