Beabloo AI Award for Design

Project: NAVIA: People, the city, the sea | Management

Project: NAVIA: People, the city, the sea

Beabloo AI Award for Design

Beabloo and IED Barcelona Design University have announced the winners of the Beabloo AI Award for Design after holding their first Artificial Intelligence contest and choosing the best designs. The projects were displayed in an exhibition inside IED Barcelona’s lobby from 20 May to 7 June and the winners have been selected based on how popular they were among visitors. Beabloo partner, Intel, sponsored this award

This is the first time that artificial intelligence and video analytics have been combined to choose the projects that viewers showed the most interest in. Beabloo’s AI engine which was used to choose the best designs is called Minerva. The engine detects facial patterns by monitoring the onlooker’s attention, allowing Minerva to point out which were the most popular designs during the exhibition, and also which attracted the most attention in their digital format at IED Madrid and at the Retail & Brand Experience World Congress stand.

The winning projects appealed to visitors because of their ability to be customised, enabling users to create their own designs. Other popular productions were those involving a gastronomical experience, which surprised and impressed viewers. Favourites were also chosen based on their aesthetics and communicative power.

The first prize went to “BRNOut” by Pep Gelis and Massimo Nocivelli. Their special glasses – with a retro style and bold colours – can be fitted with different lenses depending on the wearer’s needs at any given time. “T-Dnight” by Carolina Oliveira and María Paula Fdez.-Abor took the second prize with their digitally-produced glasses with a reflecting frame. 

Last but not least, “Fruit Leather Bowls” by Gabriela Torres was given the Special Mention: RBEWC Professional Award as the design that attracted the most attention among visitors at the Retail & Brand Experience World Congress. The idea was to turn fruit into edible objects to create a new sensory and nutritional breakfast experience where simple ingredients become products.

The judge artificial intelligence

This Sci-Fi reality was possible thanks to Minerva, Beabloo’s artificial intelligence engine that automatically learns about the viewer’s preferences to optimise content management. Using an artificial vision system, Minerva is able to detect facial patterns and study how much attention viewers are paying to the content shown. It also manages to link viewings to content. So, for over two weeks, the system has autonomously taken care of discarding the projects that proved of least interest.

Digitalisation and artificial vision have allowed the verdict to be as impartial as possible, guided purely by the viewers’ preferences. But this is just one of Minerva’s functions – As well as the audience’s preferences, she is also able to learn about their demographics when used in combination with analytics. When linked to a sales system, the engine can take decision-making to the next level by showing the best-selling products on digital signs at the most relevant times. Combined with stock management systems, Minerva can help to show where there is excess stock and which products need to be sold.

Ground-breaking designs

The designs presented during the exhibition have stemmed from a cross‑sector project by students from the Undergraduate Degree in Design at IED Barcelona. Students specialising in fashion, product, graphic, transport and interior design have put their heads together to use sustainable materials such as cork in innovative communication strategies, introducing new technologies and digitally manufactured glasses.

The experience has revealed which designs were most popular among visitors and what they think of the initiative. Innovations like this are crucial for future designers: Testing prototypes and seeing how much interest they stir up among potential audiences will help them to produce more tailored designs to suit their target.