Andrea Zalles takes the second prize in the Orange Young Designers Competition 2018
Andrea Zalles, a student from the Masters in Innovation Strategies and Entrepreneurship, has won the second prize in the international Orange Young Designers Competition #6 thanks to her project Green, an initiative to foster a spirit of exchange and highlight the value of money through sustainable energy‑related activities.
Orange Young Designers Competition #6 is an international competition that encourages young people all across Europe to show their creative abilities under the slogan “Reinventing money with Orange”. Students from year two of the IED Diploma in Business Design, aided by teachers Manuela Procopio and Enric Bayó, along with students from the masters course mentioned above, took part in a workshop imparted by Hernán Ordóñez and Jürgen Salenbacher to work on developing an innovative digital currency concept.
Students from the Masters in Graphic Design and Media Branding Carla Elías and Rosina Vazquez Bove were also runners-up with their project “Brique, the new tool for children to understand money”.
Student: Andrea Zalles
Course: Masters in Innovation Strategies and Entrepreneurship
Green is a digital alternative to coins that do not intend to replace today’s currency but to complement and reduce it. The idea arose from the need to change our current economic system and the powerful sustainability crisis brought on by our capitalist system and an excessive use of natural resources to meet society’s demands.
To earn the “greens” currency, you simply have to live a sustainable lifestyle. The currency builds up like energy and its value depends on the condition of our planet, so the less contamination there is, the more the currency is worth. Greens can be collected and transferred by osmosis, placing your hand or arm on someone else’s. The idea was conceived for people but also works for companies.
Project: Brique, the new tool for children to understand money
Students: Carla Elías and Rosina Vazquez
Course: Masters in Graphic Design and Media Branding
Brique is a children’s bracelet designed for kids to keep their money in safely and conveniently. The bracelet is connected to an app through which parents and guardians can keep track of what they spend. The idea was conceived for daily use by children aged five to twelve years handling small amounts of money.
The goal is ultimately to teach children how to use money sensibly and give them a sense of responsibility from an early age.