Strategic Product Communication for Men’s Fashion
Men’s fashion brands follow their own values and criteria in order to create a communication strategy that is aligned as far as possible with their products. But how do these brands manage to connect with the end consumers? What are the key factors to take into account when it comes to communicating about fashion, personal care and men’s lifestyle?
Manly Week, an event in Colombia that aims to develop and create experiences to foster the connection between brands and consumers in the men’s fashion sector, and FITS, the Future Innovation Tailor-Made School, are joining forces to increase awareness about products and services, and to share knowledge about this market, aimed at a male audience.
Carlos Primo, Fashion Journalist, Teacher at IED Madrid and Specialist Writer for the El País magazine ICON Design, will give the webinar “Strategic Product Communication for Men’s Fashion”. This online session will provide the basic tools to create strategies in brand building and men’s fashion communication. Don’t miss it!
Date: 12 June
Time: 6.30 p.m.