IED TALKS — FEBRUARY: REDESIGNING THE CITY, THE COMPANY AND THE USER EXPERIENCE
03-02-2021
IED Talks returns this February with three online conversations on the role of design in topical issues.
Urban transformation, the generation of new user experiences, and strategic design as a key element to innovate the business model will be the main themes of these talks, which will take place within the programme of the Madrid Design Festival 2021.
For this edition of the event, one of the most prominent design appointments in the calendar — of which IED Madrid is the official educational institution — a range of activities have been programmed around the theme Redesign the world.
In this light, IED Talks will address the transformative power of design with experts in different disciplines who will share their experiences and visions with attendees via a live broadcast.
Transforming Cities through Design
It is estimated that the population of large cities will double in 40 years; something that will force a transformation of the urban model as we know it today. The session will focus on the quality of life of inhabitants in cities of the future.
Chair:
José Fran García, Director of the City Lab at the IED Innovation Lab
Participants:
Niko Barrena, Architect, Teacher and Researcher
Asunción Rodríguez Montejano, CEO of urbanALIBI
Date: 3rd February 2021
Time: 7:00 p.m.
Online format
Generating Experiences through Design
What role do spaces and objectives play in designing a high-quality experience? Which tools and formats are gaining strength in the current context? Will the transfer to the virtual environment replace physical proposals? What technical knowledge and skills are required to design immersive solutions?
Chair:
Beatriz Amann, Director of the IED Madrid Design School
Participants:
Mery Glez, Expert in Education & Creative Industries and Coordinator of the Master in Virtual Reality at IED Barcelona
Borja Dopico, Head of Strategic Planning, Business Development, Design and Project Management at Last Tour International
Álvaro Rey, CEO of Andtonic
Date: 8th February 2021
Time: 7:00 p.m.
Online format
Strategic Design and Business
In this session with participants from both internationally renowned companies and IED, a debate will be generated on how adopting design in business can increase benefits in the short, medium and long term. We will hear from those who have opted for this change, addressing how they have implemented it, what it has meant for their company and the process they followed.
Chair:
Alessandro Manetti, CEO of IED Spain
Participants:
Clara Tió, Design Director at The Cocktail
Elena Alcaraz, Group Director at Fjord Madrid
Date: 10th February 2021
Time: 7:00 p.m.
Online format
