IED Creative Webinar: Contemporary Food Brand Design and Management
In the context of the Master in Brand Design and Management for Food, Wine and Tourism, imparted by IED Firenze and IED Barcelona, next Wednesday October 11th will take place a Webinar named Contemporary Food Brand Design and Management.
The webinar will focus on a selection of contemporary case studies selected by Riccardo Bresciani that are showing how to make business in food and wine industry through the adoption of online models and exploiting the “home delivery” trend. An analysis of how the supply chain mantains its italian roots and connotation, from management to communication contents, positioning the companies as representatives of the ‘made in Italy model’ evolution in the food industry.
Riccardo Bresciani is a business, marketing and communication consultant.
He’s partner of the consultancy project BE – Creative Insight Innovation, with Francesco Emiliani (previously award winner creative director of Grey and Publicis Italy). He’s been working for years for the main national and international market research firms (UK, USA), being in charge of pan european or site specific projects in fields that go from luxury and fashion to retail, to food and beverage. Some of the brands he’s been working for, among others: Campari, Barilla, Pininfarina, Ferrero, Bulgari, Converse, Adidas, Foot Locker, Sony, Disney, etc.
Since 2015 he’s the coordinator of the Fashion Business master course ad IED Florence and from Nov 2016 he tales care of the strategic development of the IED Florence Master School.
Wednesday October 11th 2017
2pm (Spanish time – CEST)