Product Design, itinerary in Transportation Design
The Product Design specialisation, itinerary in Transportation Design is a university degree (240 ECTS). This course provides students with the knowledge and skills they need to develop mobility solutions in the broadest sense, ranging all the way from designing the inside and outside of a motorbike, car, aeroplane, train or boat to all kinds of accessories and associated services.
Designing a means to transport goods and/or people over land, air or sea is a job for a professional who has a broad vision and cross-sector skill set. They need to be able to adapt to current needs and anticipate what will be needed in the future by applying the latest techniques, technology and materials in the sector.
The course teaches transport design students a versatile, multidisciplinary and innovative approach which will allow them to come up with ideas that factor in the user, the environment, ergonomics and social value.
IED Barcelona is offering specialisations in Design of 4 years (240 ECTS). The aim is to transform passion, talent and creativity into knowledge and abilities that allow future design professionals to develop their careers.
The course prepares professionals capable of designing not only vehicles, but also transportation systems and accessories related to the sector. Interior and exterior designers for transportation vehicles able to face commercial, psychological and social factors related to mobility.
Comprehension of aspects like psychological and emotional mechanisms of consumers, citizens or users, linked to the concepts of transportation, vehicle and culture of the different reference targets. It is learnt to understand and interpret each world, needs and expectations of citizens, but at the same time maintaining creativity, style, trends and products’ life cycle.
The experience acquired by IED Design in this area, in addition to the collaboration with large companies working in the sector, allows developing this particular theoretical competence along with practice, a typical trait of transportation designers. This methodology emphasizes a permanent comparison between technical and theoretical knowledge and their concrete application based on creating and developing increasingly difficult projects
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
The second year is concentrated on developing one’s own creativity individually, and starting to study specialization-related tools such as: packaging, clay, Key sketch, Chartpaks felt tip pen, Alias and graphic communication.
The third year means the beginning of collaborations with companies and new, more technical and complex projects, with prototypes and real costs. Students begin to study production systems and models. Work is developed in transversal teams composed by students of Product, Interior and Transportation design. In addition, new materials will be studied, such as sustainable or technological materials, etc.
During the fourth year students study A-class surfaces, animation and video. They take a compulsory internship in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and rethinking, modifying and refining projects to respond properly to users’ and market’s needs. Lastly, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and manufacture to be launched into the market.
The degree offers a formative path that teaches students to comprehend and anticipate the market exigences, interceding with business intentions and translating them in a defined project than can be manufactured. It boosts the relevance of concept, in order to foresee the trends and styles of consumption, thanks to the comprehension of market exigences and social needs.
Also, the course brings knowledge on production materials and technology in order to bring projects to life. Beyond the theoretical comprehension of the project, students focus on analysing technologies, function, ergonomics and usability.
Car interior and exterior designers, motorcycles, ships, aeronautical sector, public transportation, color&trim, etc.
IED DESIGN alumni work at:
Bertone, Frecan, Capmar, Projeckta, Zicla, Lamborghini, Hyundai, Grupo Pangea, Seat, Fun Lab, Orbitel, Cazaly Sylvain, Home Design, MTL Brands, BMW, McLaren, BM Lightning Design, Design Dies, Ubica, Estudi Interiorisme Salietti, Pia Capdevila, VMoto Europa, Scutum Logistics, Gama Ubica, Tarrago Cortés Interioristes, Ibisland Invest, Interiodista Decoración Digital, etc.
The course promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.
Companies that have collaborated with the area: Ferrari, Iniciativa BMW, Seat, Mercedes Benz, Casa Decor, Volvo, Unopiù, Frecan, Primavera Sound, Orbea, Panasonic, Derbi, Renault, Zicla, Roca, Decoexpo, Alstom, Hyundai, Toyota, Panatta Sport, Illy, Capmar, Piquadro, Entitat Metropolitana del Transport, Japan Tobacco International, AHEC, Elite Gourmet, Vmoto, Omega Z, I+ED Lab, Idearideas, Architecture for Humanity, Consorzio Tecnologie Meccaniche Centro Italia, Volta Motorbikes, Casa Gracia BCN and Los Cármenes.
Graduated in Industrial Design in Elisava, he also holds four master’s degrees: Urban Furniture (Elisava), Office Furniture (Elisava), Eco Design (Pompeu Fabra) and Industrial Design and Product Creation (Universitat Politècnica de Catalunya).
He has an extensive experience in the transportation industry: Seat, DCE VW Group, and Audi design Studios, Nissan, Lamborghini or Suzuki.
He currently works at Seat as creative exterior designer and Leon Segment Design leader and Future Design Strategy. At IED Barcelona, he leads the Undergraduate Degree in Transportation Design.
-Best Design Concept Car Exterior of the Year, Red Dot Award
Seat Salsa Multidriving Concept Car “Dynamic line, Autoemoción philosophy”.
– Red Dot Award Best of the Best 5-door Hatchback
Seat Ibiza Fourth generation “Arrow Design”
– Red Dot Design Quality
Seat Ibiza 3-door SortCoupe
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