Product Design, pathway in Transportation Design
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Project: Lamborghini ETHEREAL | Design

Project: Lamborghini ETHEREAL

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Product Design, pathway in Transportation Design

Language: English

Duration: 4 years

Start Date: September 2021

Credits: 240 ECTS

Biada 11; 08012 Barcelona, España

Price: From 13.900 € per year. Contact us for payment facilities and special conditions.

Introduction

The specialisation in Product Design, Pathway in Transportation Design (taught in Spanish) is equivalent to a University degree (240 ECTS).

This course shapes designers of interiors and exteriors capable of designing vehicles, systems and accessories linked to the transport sector.

Transportation design goes beyond car design: transport demands an adaptation and variety that responds to diverse needs; from motorbikes with urban uses to aeroplanes with unimaginable interior design, to boats with a range of dimensions and technology that make them self-sustainable.

Education in this specialisation covers not only the latest techniques and technologies linked to the conception and styling of all types of vehicles, but also contemplates a global approach solutions through a broad, cross-cutting vision adapted to the current and future needs of the sector.

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Objectives

During the first year of the course, students carry out joint work together with other specialisations. The key to creativity is the designer’s experience in what we call their ‘Own Environment’. The student will become familiar with fundamental materials, tools and techniques.

The second year is focused on the development of creativity through a more individual approach, by delving deeper into the project culture, enhancing the ability to visualise ideas and introducing the tools of the specialisation: packaging, clay, key sketch, Chartpaks marker, Alias and graphic communication.

Research methodologies, processes and tools that enable the specific needs of people and companies to be met in a ‘Close Environment’ are also incorporated. Further, the student will start to collaborate with companies.

The third year entails a big leap. The preparation for the professional world begins, with the integration of management and technology subjects, greater project complexity and a greater demand to achieve results.

The student faces the resolution of projects in ‘Distant Environments’ (geographical, generational, cultural or economic). At this stage, the student will work on projects with real briefs and challenges coming directly from companies.

In the fourth year, the designer faces the challenge of multidisciplinarity, long-term vision and services related to their specialisation. We call this the ‘Complex Environment’. The student must carry out a compulsory internship within a company and choose their professional profile.

Last but not least, the final degree project is carried out with real companies, in which prototypes are developed and, in successful cases, are produced to be launched onto the market. The student must prepare a portfolio showcasing their professional skills.

Methodology

The degree offers a formative path that teaches students to comprehend and anticipate the market exigences, interceding with business intentions and translating them in a defined project than can be manufactured. It boosts the relevance of concept, in order to foresee the trends and styles of consumption.

Also, the course brings knowledge on production materials and technology in order to bring projects to life. Beyond the theoretical comprehension of the project, students focus on analysing technologies, function, ergonomics and usability.

Job Opportunities

– Designer of Interiors or Exteriors for cars, motorcycles, boats, aeronautics, public transport, bicycles and mobility accessories

– Designer in the departments of Design, Development, Marketing, Colour & Trim or R&D within companies

– Project Manager Designer

– Materials Researcher

– Trendsetter 

– 3D Modeler in the transport and video game sector

– Etc.

IED DESIGN alumni work at:

Bertone, Ferrari, Lamborghini, Hyundai, Seat,Tesla, BMW, McLaren, Ubica, VMoto Europa, Scutum Logistics, Gama Ubica, Fab Lab, etc. 

Companies

Companies that have collaborated with the area: Alstom,  Ferrari, BMW, Seat, Mercedes Benz,  Volvo, Hyundai, Toyota, Orbea, Derbi,Renault, Unopiù, Frecan, Primavera Sound, Panasonic,   Zicla,  Decoexpo, Panatta Sport, Illy, Capmar, Piquadro, Entitat Metropolitana del Transport, Japan Tobacco International, AHEC, Elite Gourmet, Vmoto, Omega Z, I+ED Lab, Idearideas, Architecture for Humanity, Volta Motorbikes, Casa Gracia BCN and Los Cármenes.Vitra, Roca,Médicos sin fronteras, Donuts, Interface,Casa Decor, etc. 

Coordination

JESÚS IGLESIAS

Graduated in Industrial Design in Elisava, he also holds four master’s degrees: Urban Furniture (Elisava), Office Furniture (Elisava), Eco Design (Pompeu Fabra) and Industrial Design and Product Creation (Universitat Politècnica de Catalunya).

He has an extensive experience in the transportation industry: Seat, DCE VW Group, and Audi design Studios, Nissan, Lamborghini or Suzuki.

He worked at Seat as creative exterior designer and Leon Segment Design leader and Future Design Strategy. At IED Barcelona, he leads the Undergraduate Degree in Transportation Design. 

His work has been recognized with different awards, such as Best Design Concept Car Exterior of the Year, Red Dot Award, Red Dot Award Best of the Best 5-door Hatchback or

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