Undergraduate Degree in Graphic Design
The Undergraduate Degree in Graphic Design (240 ECTS), majoring in Graphic Design, prepares visual designers capable of devising, programming and creating visual communication, both online and offline, to stimulate users.
The project culture is the driving force of didactics, based on experiential learning through assignments from real companies.
The Undergraduate Degree offers an education on the creative processes of investigation, interpreting, conception and production with the objective of communicating, embellishing and finding innovative solutions for a product, a brand or a space through graphic language.
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc. Also, some elements are emphasised, such as typography in an editorial context, narrative language in audiovisual pieces and motion graphics.
In the third year students begin to contact with companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity, packaging, signage, posters, etc.
During the fourth year students take a compulsory internship in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years. In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market.
The methodology is based on “learning by doing” and fosters interdisciplinarity between the areas of design, fashion, and management for creative industries through workshops and common projects. and yearly projects, as well as the opportunity to work in an interdisciplinary manner on the thesis project. The program provides a structured core curriculum, providing incremental learning goals to the students throughout the four years, leading to the thesis or degree final project for real companies.
Graphic designer, visual communicator, art director, typographer, branding specialist, corporate image, editorial, packaging, signage, posters, computer graphics, web pages, motion graphics, etc.
IED VISUAL COMMUNICATION alumni work at:
Vasava, Bassat Ogilvy, Shackleton Barcelona, H Magazine, Hangar Design Group, Metropolitan Magazine, Martin-Tissera-Lambert, Outline Studio, Zuluz.tv, Peragon, Common Sense, relajaelcoco, Hoet&Hoet, Umbria Jazz, Steer Davies Gleave, Stop Stealing My Look, Sarai Jacobs, Inoxcrom, Phranck, Little Buddha, etc.
The course promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.
Companies that have collaborated with the area: PSP Sony, Sónar, Ajuntament de Barcelona, Screen Festival y Feria Loop, Festival Grec, La Mercè, Institut de Cultura de Barcelona, Fefè Visual Magazine, IMAGO La Diáspora, Marca Barcelona, Museu de la Xocolata, Benetton, Brands & Roses, FINA BCN 2013, Ling, Ericsson Response, Benetton, etc.
Ricardo’s career is dedicated to art direction, design and photography. He works as a consultant for various groups, agencies and production companies including National Geographic, El País, RBA, La Caixa, Planeta, Grupo Godo, Grupo Z, BBVA, Le Cool, Fundación Miró, Loewe, Bocento, Matador, RACC, Foment del Treball, Vueling, Hearst, Ara and Edipress.
His work has earned him awards by the Society of Publication Designers, the Society for News Design and, for three years in a row, the Type Directors Club. He has co-authored all three editions of the Barcelona Design Guide for Gustavo Gil.
Ricardo is a lecturer on the Undergraduate Course in Graphic Design, where he teaches students about Publishing Projects.
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