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Título Superior en Diseño de Producto

Language: Spanish

Duration: 4 years

Start Date: September 2018

Credits: 240 ECTS

Biada 11; 08012 Barcelona, España

Introduction

The Título superior en Diseño de Producto (taught in spanish) which is the equivalent of a University Degree (240 ECTS), prepares professionals to develop social, strategic and technological projects in the areas of furniture, lighting, consumer electronics, packaging, personal accessories, utensils, electrical appliances, wearables, etc.

Today, product design is evolving very rapidly and the professional outlets are multiplying. The fields in which product design is applied are very wide-ranging and include the liberal arts, company design and development departments, technology centres and R&D departments.

Product design is especially broad because it encompasses all our everyday surroundings and it therefore touches on criteria like sustainability, energy efficiency, environmental impact – ecodesign – and concepts that have a major impact on society, such as universal design. It also has to deal with new economic and productive realities, such as collaborative consumption, crowdfunding, digital production, rapid prototyping and 3D printing. All of these open up a wide array of creative possibilities that industrial product designers cannot ignore.

At IED Barcelona, the teaching is highly practical: the students explore new creative methods, become familiar with traditional materials (wood, plastic, metal, glass, ceramics, textiles, etc.) and new materials, learn to handle them and transform them using every possible production process and experiment with new technologies and those that are more traditional.

The result is that they are trained to plan and develop any product both in terms of concepts and strategies and in terms of its production, production control and finishing. During the course, the students learn about all the topics demanded by the Ministry of Education.

Young industrial designers educated at IED are ready to develop cutting-edge creative techniques and trained to use the manual and digital 2D and 3D tools most often applied in industry. This allows them to extensively develop their creativity and communicate their ideas and how to implement them in any format to an expert audience.

Objectives

Physical and functional characteristics are taught to obtain a product to be manufactured industrially and perform as intended with the highest efficiency and quality. Also acquirement of skills to value and solve problems, needs and requirements affecting the formalization of a product, determining its industrial quality and proper integration into the market.

Lastly, the comprehension that design is not only recommendable for companies to improve their efficiency and profitability: it also has a social function, because its intervention conditions environment quality and people’s life.

The first year of the course focuses on acquiring the basic concepts of product design and its culture and methodology. The students are challenged to analyse and understand their environment, to create and to communicate.

The second year focuses on developing individual creativity and the students start to learn the tools of this speciality, such as mould making, mechanical and digital production systems, sketching, storytelling, Rhino, CAD and communicating through Illustrator, Photoshop and oral communication.

In the third year they start to spend time in companies and develop more complex, technical projects involving prototypes and actual costs. The product design, interior design and transportation design students work together in cross-departmental teams. They also study new materials, such as sustainable and smart materials, nanomaterials, etc.

In the fourth year they have compulsory internships with a company and select their individual professional directions. Great importance is placed on creative management, using project management and rethinking and modifying what is being made so that the users and the market really need it. Finally, they undertake a course-end final project with real companies, in which they first build prototypes and then, if successful, see them produced and launched onto the market.

Methodology

The degree offers a formative path that teaches students to comprehend and anticipate the demands of the market, by negotiating with business intentions and translating them into a properly defined project that can be manufactured. It emphasizes the importance of the concept, in order to predict consumption trends and styles, based on an understanding of the demands of the market and social needs.

The course also gives the students a knowledge of production materials and technology so that they can bring their projects to life. In addition to a theoretical understanding of the project, the students focus on analysing technologies, function, ergonomics and usability.

Job Opportunities

Self-employed designers, design departments, marketing, colour&trim or innovation for companies and design, engineering and architecture studios, companies working on innovation and strategy, creative and art departments in advertising agencies, research departments in companies and institutions.

 

Ex-IED DESIGN students work for:

Bertone, Frecan, Capmar, Projeckta, Zicla, Lamborghini, Hyundai, Grupo Pangea, Seat, Fun Lab, Orbitel, Cazaly Sylvain, Home Design, MTL Brands, BMW, McLaren, BM Lightning Design, Design Dies, Ubica, Estudi Interiorisme Salietti, Pia Capdevila, VMoto Europa, Scutum Logistics, Gama Ubica, Tarrago Cortés Interioristes, Ibisland Invest, Interiodista Decoración Digital, etc.

Companies

The course promotes a project culture with companies to bridge the gap between education and the world of work. The students not only learn the methodology and tools of the various disciplines but also learn to work and build relationships through briefings with real-life clients.

 

The department has collaborated with the following companies: Ferrari, the BMW Initiative, Seat, Doctors without Borders, Mercedes Benz, Casa Decor, Volvo, Gira, Unopiù, Frecan, Primavera Sound, Orbea, Panasonic, Derbi, Renault, Zicla, Roca, Decoexpo, Alstom, Hyundai, Toyota, Panatta Sport, Illy, Capmar, Piquadro, Entitat Metropolitana del Transport, Japan Tobacco International, AHEC, Elite Gourmet, Vmoto, Omega Z, I+ED Lab, Idearideas, Architecture for Humanity, Consorzio Tecnologie Meccaniche Centro Italia, Volta Motorbikes, Casa Gracia BCN and Los Cármenes.

Coordinator

RAFFAELLA PERRONE

PhD in Architecture.

She studied at the Politecnico di Milano and at the Barcelona School of Architecture. From 2000 to 2016 she worked as a teacher and responsible for different departments at ELISAVA University School of Barcelona. Since July 2016, she has been the General Director of the Design Area of IED Barcelona. In the last two years she has participated in many conferences on creativity, design and education, publishing articles and essays at national and international level. She has been a guest professor in courses at the Politecnico di Milano and the Free University of Bolzano (IT). Since June 2017 she has been Vice President of ADI-FAD (Association of Industrial Design for the Promotion of Arts and Design) in Barcelona.

ORIOL GUIMERÀ

Artistic director, product designer and design adviser specialising in innovation development. He studied at Elisava and graduated in 1994. He worked in Milan to learn classical design in a multicultural studio, Isaho Hosoe Design, where he won the Compasso d’Oro. In 1998 he took postgraduate classes in company creation and company management before opening his own multidisciplinary and product design studio, Táctica, a project that was a pioneering in this country. In 2006 he took over the design management of Simon Lighting part-time to generate a value-added product, where he developed a deep conceptual change in the processes.

In 2008 he founded GuimeraiCinca, a specialist product design studio. The collaboration ended in 2013 when he became the creative and marketing director of the company Smart Cities and its urban mobility system ParkHelp. He currently works as creative director for the Font Barcelona-Fontini group and manages the development strategy of the Design department of IED Barcelona. He has collaborated with numerous companies such as Alstom, Santa&Cole, Kibuc, NaniMarquina, Kettal, Lamp and Estiluz. He has been awarded the Red Dot, the Maison&Objet jury prize and several Delta Award Selection. 

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