The Creative Process in Graphic Design
Duration: 6 weeks
Start Date: 18 October 2021
The Creative Process in Graphic Design course introduces and develops the creative thinking and the design project methodology that are characteristic of a designer, and introduces the basic principles of design, as well as perceptive and analytical training in the use of graphic language as a means of conceiving and transmitting ideas. It proposes a crossover knowledge between visual art, creativity, communication, narrative, and graphic design.
The 6 modules of the Creative Process are:
– Inspiration and Ideation
– Project + Prototype
– Understand what constitutes the creative process in graphic design and visual communication.
– Discover how the great designers create and develop their creative proposals.
– Become acquainted with the steps to follow to gain inspiration, generate ideas, create and communicate them.
– Apply a method that enables creative talent to be fostered and unleashed.
As a Project-Based Learning (PBL) course, students are provided with the necessary e-learning tools to drive collaborative working techniques in the realisation of projects.
The subjects are structured around three axes, to facilitate learning and the practical application of the knowledge acquired:
How to tackle each creative stage and which strategies to employ, following the advice of experts and discovering their experiences when it comes to differentiating proposals and ideas.
What are the most effective tools to develop each stage of the creative process, and the best instruments to foster creativity and teamwork.
Guided by the teacher, in each stage progress is made towards the development of a creative project that solidifies the skills acquired in dominating a method and utilising tools.
The course is aimed at people who are passionate about the world of graphic design, visual communication and creativity. It is also conceived for those interested in:
– Exploring the development of the creative processes of graphic design.
– Professional orientation towards creative disciplines.
– Improving their knowledge about disruptive thinking methods.
The Creative Process in Graphic Design course is conceived as an initial contact with this discipline before deciding to study an Undergraduate Degree.
Completion of the course does not guarantee access to degree courses; however, it offers the student an excellent practical pathway to evaluate in which direction they wish to channel their future career.
Teacher in the areas of: Trends / Inspiration and Creation
Interdisciplinary Designer. She has an established career in the field in various areas of design (illustration, graphic, fashion and visual arts) and alternates this with her teaching activity in several universities, her artistic production and work as a researcher at a theoretical level.
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.
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