Summer Course in Service Design for Innovation

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Summer Course in Service Design for Innovation

Edition: 5th

Language: English

Duration: 2 weeks

Start Date: July 2023

Schedule: Monday to Friday from 4.30 pm to 9.30 p.m. (Friday 22nd July from 9.30 a.m. to 2.30 p.m.)

Credits: 5*

Biada 11; 08012 Barcelona, España

Price: €1,900 (Enrolment fee €600 + tuition fee €1,300).
Find out more about our payment options and special conditions.


The Summer Course in Service Design for Innovation equips students with tools and know-how to develop innovative solutions that stand out for their usefulness and effectiveness in the field of services. 

Every day, from the moment we get up until we go to bed, we are actively using a whole host of services, but many of them have not been designed with the user in mind. That is where service design comes in, providing an innovative methodology to come up with unique experiences for their target user.  

During the course, students will be exploring and applying service design tools to overcome a real challenge, affording them a holistic vision of a service by touching on every stage of the process. 

Estudiantes innovando en el Summer Course in Service Design for Innovation
Summer Course in Service Design for Innovation


– Understand the problem through observation and interviewing techniques
– Reframe the problem and opportunity
– Ideation and effective brainstorming
– Prototyping an experience: Build prototypes to be tested with users
– User testing& Refinement


During this course, you will explore and make use of the tools used by Service Design and Innovation professionals and apply them to a real challenge.

Student Profile

This Professional Summer Course is designed for professionals, executives & CEO’s, from all industries and all departments, who want to become innovation leaders within their companies and be able to solve complex problems in multidisciplinary teams. 

Professional working or willing to work at a strategic level will find the Service Design principles and tools being core capabilities for their competitive advantage. To address international participants, the course will be held in English.



Service Designer, consultant, trainer and facilitator. Manuela is co-founder of WePush, a Service Design consultancy that operates in Europe and South America and helps organisations and companies in the definition and implementation of meaningful services and change management.

She collaborates with Partnos, an agile consultancy that helps companies improve their operations, develop outstanding digital products and services and assist them in organizational transformation processes.

At IED Barcelona she operates as Managing Director of the Management & Design Strategies School.


UX researcher, trends analyst, and consultant for service design processes. She has been working in different industries (pharma, financial, aeronautics, NGO’s) bringing new perspectives and creative methodologies to face business challenges through design.

She has also dedicated some of her time to the academy, teaching classes of Service Design and Design Thinking, as well as mentoring students and projects, with a special focus on the potential that design has on business.


The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

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