Summer Course in Service Design for Innovation
Everyday we are active users of different kinds of services from the very second we wake up to the second we fall asleep: when we go to the office, to school, to the supermarket or even to a hospital. Very often, we have to face the fact that these services have not been designed keeping in mind the user: you! Service Design is an established and successful innovation methodology that helps generate exciting and meaningful experiences for people, like you.
In the past decades Innovation and Design were focused mainly on products. Today, in an economy driven by information technology and intangible goods, the service is the product. Being able to create useful and desirable services becomes the fundamental skill for companies and organizations in order to innovate.
The value of service design lies in the development of innovative solutions that didn’t exist before or in making already existing services significantly better in terms of desirability and efficiency. Service Design creates value because it consists in designing what people need and desire.
Summer Course in Service Design for Innovation
– Understand the problem through observation and interviewing techniques
– Reframe the problem and opportunity
– Ideation and effective brainstorming
– Prototyping an experience: Build prototypes to be tested with users
– User testing& Refinement
During this course, you will explore and make use of the tools used by Service Design and Innovation professionals and apply them to a real challenge.
With this process you will learn:
– The techniques used to better understand customers and uncover unique insights,
– How increase your ability to create unique, desirable and valuable products,
– To be able to accelerate the validation of new ideas from a user perspective,
– A common language and process that can be used to align inter-departments to the same goals.
This Professional Summer Course is designed for professionals, executives & CEO’s, from all industries and all departments, who want to become innovation leaders within their companies and be able to solve complex problems in multidisciplinary teams.
Professional working or willing to work at a strategic level will find the Service Design principles and tools being core capabilities for their competitive advantage. To address international participants, the course will be held in English.
Manuela is a trend analyst, researcher and a facilitator in Service Design processes. She is co-founder of WePush, an initiative that connects Barcelona, London and Bogotá focused on applying trends as drivers of innovation strategies.She is initiator of _coworkshops, a training concept based on group dynamics, co-creation techniques and fast prototyping of ideas and services. Manuela is also Managing Director of the “Management for Creative Industries” School at IED in Barcelona.
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