subir

Summer Course in Service Design for Innovation

Edition: 3rd

Language: English

Duration: 2 weeks

Start Date: July 2nd 2018

Schedule: Monday to Friday from 4.40 p.m to 9.40 p.m.

Credits: 5*

Biada 11; 08012 Barcelona, España

Introduction

Everyday we are active users of different kinds of services from the very second we wake up to the second we fall asleep: when we go to the office, to school, to the supermarket or even to a hospital. Very often, we have to face the fact that these services have not been designed keeping in mind the user: you! Service Design is an established and successful innovation methodology that helps generate exciting and meaningful experiences for people, like you.

In the past decades Innovation and Design were focused mainly on products. Today, in an economy driven by information technology and intangible goods, the service is the product. Being able to create useful and desirable services becomes the fundamental skill for companies and organizations in order to innovate.

The value of service design lies in the development of innovative solutions that didn’t exist before or in making already existing services significantly better in terms of desirability and efficiency. Service Design creates value because it consists in designing what people need and desire.

Summer Course in Service Design for Innovation

Objectives

– Understand the problem through observation and interviewing techniques
– Reframe the problem and opportunity
– Ideation and effective brainstorming
– Prototyping an experience: Build prototypes to be tested with users
– User testing& Refinement

Methodology

During this course, you will explore and make use of the tools used by Service Design and Innovation professionals and apply them to a real challenge.

With this process you will learn:

– The techniques used to better understand customers and uncover unique insights,

– How increase your ability to create unique, desirable and valuable products,

– To be able to accelerate the validation of new ideas from a user perspective,

– A common language and process that can be used to align inter-departments to the same goals.

Student Profile

This Professional Summer Course is designed for professionals, executives & CEO’s, from all industries and all departments, who want to become innovation leaders within their companies and be able to solve complex problems in multidisciplinary teams. 

Professional working or willing to work at a strategic level will find the Service Design principles and tools being core capabilities for their competitive advantage. To address international participants, the course will be held in English.

COORDINATOR

MANUELA PROCOPIO

Manuela is a trend analyst, researcher and a facilitator in Service Design processes. She is co-founder of WePush, an initiative that connects Barcelona, London and Bogotá focused on applying trends as drivers of innovation strategies.She is initiator of _coworkshops, a training concept based on group dynamics, co-creation techniques and fast prototyping of ideas and services. Manuela is also Managing Director of the “Management for Creative Industries” School at IED in Barcelona.

Credits

Other Related Courses

Related News

  • IED Barcelona collaborates with Doctors without Borders to design solutions for the mobility problems in Congo
    A team of students from the Undergraduate Degree in Product Design collaborated… More Info +
  • IED students win 3rd prize in the Roca One Day Design Challenge
    A team of students from IED Barcelona has won third… More Info +
  • HERNÁN ORDOÑEZ & JOSEP FERRANDO AT TRIMARCHI 2017
    IED Barcelona will be back to take part in the… More Info +













Yes*I accept the "legal notice" and"privacy policy".

I want to receive information about scholarships, courses, promotions and exclusive events for me











Responsible: Istituto Europeo Di Design, S.L B-80813959

Purpose: The information collected on the website will only be used for the following purposes:

This is the basic purpose of the form

- This is the purpose that appears when brands that accept the legal conditions

- This is the purpose that appears when brands that accept to receive commercial information

Type of information we collect (Legitimization):

- Identifying data

- Academic and professional data

This information is necessary to carry out the purposes described in the previous section, otherwise we can not inform you, or process your registration or academic record.

Recipients of your data:

We inform you that your personal information access certain entities according to law regulations that require us to communicate your personal information.

Also, after your express consent, we would cede your data to entities that belong to the group to which Istituto Europeo di Design, SL belongs, and to those that may be of interest once the commercial relationship with you has been established, and may be consulted by assignees at the Istituto Europeo headquarters di Design, SL, with the sole purpose of informing you of our offers and services.

Rights:

If you wish you have the right to access, rectify, cancel and oppose those treatments you do not want, for this you must send a letter to the address above or to the email address: baja@madrid.ied.es, attaching a photocopy of your DNI or NIE and indicating in the subject Data Protection.

If you need more information you can consult it here

Courses

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close

>