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Summer Course in Fashion Trends Investigation from Coolhunting to Forecasting

Edition: 12th

Language: English

Duration: 4 weeks

Start Date: July 2nd 2018

Schedule: Monday to Friday from 9.30 a.m. to 2.30 p.m.

Credits: 10*

Biada 11; 08012 Barcelona, España

Introduction

The Summer Course in Fashion Trends Investigation from Coolhunting to Forecasting will give students a holistic knowledge of how to research trends that will inspire and inform using the best practices and study and applied tools. The teaching staff, which is made up of professionals with a variety of training and specializations, introduces the students to this compelling line of work by offering them the tools needed to investigate, analyse and predict future trends. Focusing on fashion trends, the students will explore Barcelona in classes and dynamic workshops while they carry out investigations on the street in this cultural epicentre. .

Fashion Trends Investigation from Coolhunting to Forecasting

Fashion Trends Investigation from coolhunting to forecasting

Objectives

The course objective is to give students a holistic understanding of trends investigation and the ability to inspire and inform with trends via the best practices and tools they learn during classes. Students finish the course with a strategy to enter into the field of trends investigation.

Methodology

In the first two weeks class exercises teach the techniques of on and off-line evidence gathering which is used to create an unfiltered picture of what they have discovered, known as an Evidence Wall. As the course progresses we focus on fashion forecasting and analytical tools are learned. Students start to hone their intuition and learn methods of triangulating their findings in order to create a Trend Cartogram, highlighting more concrete and specific signals affecting certain aspects of culture, design and society. Then emphasis is put on learning the skills and best practices of oral, visual and written trend reports so students can confidently present their final work.

Student Profile

This module is directed towards people who want to confront and investigate the field of new trends. The course is also oriented to those, who for professional reasons, need to focus and specialize in order to confront a rapidly competitive and changing market sector.

High-level English language skills are necessary and basic Spanish is helpful.

 

COORDINATOR

Christina Bifano
Design and trends researcher, educator, textile designer and fashion historian with a passion for combining all interests into one. Christina has been coordinating and teaching trends investigation courses at IED Barcelona for the past 7 years. Her latest research projects include: Design Thinking for the EU Erasmus Commission, The Book of Everyone, Hotel Brummel, GNT Group, Cahier Studio (Double G Prints), Protein (London) and Stylus (London) and she has participated in producing trends-based editorials for: PSFK (NYC) and La Entropia (Barcelona).
Her backgound is in textile/surface design and she has worked for large brands and small design studios alike including: JB Martin, Co. Inc., Nautica Int’l. Inc., Milkprint Studios (NYC), Colette&Blue (PA), Cahier and Coloroom/Double G (BCN). She is proud editor of Roadtrip to Innovation and Digital Natives/Get Ready! both by Delia Dumitrescu.
She holds degrees in Textile/Surface Design from FIT in New York and Accademia Italiana Moda in Florence, Italy.
http://about.me/christinabifano/#

Credits

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