Summer Course in Fashion Marketing
EXPLORE IED BARCELONA
 

Summer Course in Fashion Marketing

Edition: 8th

Language: Spanish

Duration: 3 weeks

Start Date: July 5th 2021

Schedule: Monday to Friday, from 9.30 a.m. to 3.00 p.m. + four afternoons, from 15.30pm to 6.00pm

Credits: 10*

Biada 11; 08012 Barcelona, España

Price: 3.100€ (Enrolment fee 1.000€ + tuition fee 2.100€).
Find out more about our payment options and special conditions.

Introduction

The Summer Course in Fashion Marketing focusses on the know-how and tools required to develop a comprehensive fashion marketing and communication project. This means analysing commercial opportunities and strategic management, including brand identity and image, international expansion, the search for collaborators, communication, etc.

Understanding the complexity of the fashion industry is an essential step towards finding creative solutions in terms of strategy, marketing and branding to secure more effective brand positioning. The sector is currently seeing a global rise in competition, forcing both major corporations and emerging SMEs to become more professional and specialized.

The course comprises theoretical lectures with case studies posed by real companies, professional talks and the chance to develop a personal project.

 

Estudiantes del Curso de Verano en Marketing de la Moda
Summer Course in Fashion Marketing

Objectives

– Foster creativity in business.

– Prepare the student to deal with real situations with coherence and professionalism.

– Contemplate the activities necessary to develop a comprehensive marketing and communication project in fashion marketing and communication, from conceptualisation to commercialisation.

Methodology

The development of the didactic sessions, modules and exercises of the intensive course aim to imitate the professional process and management of a fashion project. Following this approach, the course is structured into different types of didactic sessions: theoretical classes, case studies and personal projects.

Student Profile

This course is aimed at fashion and accessories designers that have their own brand and wish to enhance their marketing knowledge, identify opportunities for improvement, and develop a 360º proposal that is aligned with the current competitive context.

It is also designed for entrepreneurs and designers in the world of fashion and accessories who intend to launch a brand.

Job Opportunities

Upon completion of the course and depending on the profile and previous experience of the student, possible career opportunities are:

– Fashion and/or Accessories Designers with their own brand.

– Entrepreneurs who wish to launch a fashion brand.

COORDINATOR

TERESA BUHIGAS

Degree in Business Administration with an MBA from the prestigious ESADE business school. Since 1990 she has been involved in strategic consulting projects for various areas of the fashion industry with private companies and public associations. Ms Buhigas has been a member of the ESADE Marketing and Management Department education committee. Since 1998, as a founding member of FACTO Estrategia, she has continued to work with the professional sector as a strategic consultant, as well as cooperating with IED Barcelona on various educational projects.

Credits

Other Related Courses

Summer Course in Image Consultant and Personal Shopper
More Info +
Summer Course in Beachwear Design
More Info +

Related News

IED closed the 080 Barcelona Fashion
More Info +
JUNE IS DESIGN, JUNE IS IED
More Info +
Fashioners of the World 2018
More Info +







Yes*I accept the "legal notice" and"privacy policy".

I want to receive information about scholarships, courses, promotions and exclusive events for me


















Responsible: Istituto Europeo Di Design, S.L B-80813959

Purpose: The information collected on the website will only be used for the following purposes:

This is the basic purpose of the form

- This is the purpose that appears when brands that accept the legal conditions

- This is the purpose that appears when brands that accept to receive commercial information

Type of information we collect (Legitimization):

- Identifying data

- Academic and professional data

This information is necessary to carry out the purposes described in the previous section, otherwise we can not inform you, or process your registration or academic record.

Recipients of your data:

We inform you that your personal information access certain entities according to law regulations that require us to communicate your personal information.

Also, after your express consent, we would cede your data to entities that belong to the group to which Istituto Europeo di Design, SL belongs, and to those that may be of interest once the commercial relationship with you has been established, and may be consulted by assignees at the Istituto Europeo headquarters di Design, SL, with the sole purpose of informing you of our offers and services.

Rights:

If you wish you have the right to access, rectify, cancel and oppose those treatments you do not want, for this you must send a letter to the address above or to the email address: baja@madrid.ied.es, attaching a photocopy of your DNI or NIE and indicating in the subject Data Protection.

If you need more information you can consult it here