Summer Course in Fashion Marketing
Duration: 3 weeks
Start Date: July 5th 2021
Schedule: Monday to Friday, from 9.30 a.m. to 3.00 p.m. + four afternoons, from 15.30pm to 6.00pm
3.100€ (Enrolment fee 1.000€ + tuition fee 2.100€).
Find out more about our payment options and special conditions.
The Summer Course in Fashion Marketing focusses on the know-how and tools required to develop a comprehensive fashion marketing and communication project. This means analysing commercial opportunities and strategic management, including brand identity and image, international expansion, the search for collaborators, communication, etc.
Understanding the complexity of the fashion industry is an essential step towards finding creative solutions in terms of strategy, marketing and branding to secure more effective brand positioning. The sector is currently seeing a global rise in competition, forcing both major corporations and emerging SMEs to become more professional and specialized.
The course comprises theoretical lectures with case studies posed by real companies, professional talks and the chance to develop a personal project.
– Foster creativity in business.
– Prepare the student to deal with real situations with coherence and professionalism.
– Contemplate the activities necessary to develop a comprehensive marketing and communication project in fashion marketing and communication, from conceptualisation to commercialisation.
The development of the didactic sessions, modules and exercises of the intensive course aim to imitate the professional process and management of a fashion project. Following this approach, the course is structured into different types of didactic sessions: theoretical classes, case studies and personal projects.
This course is aimed at fashion and accessories designers that have their own brand and wish to enhance their marketing knowledge, identify opportunities for improvement, and develop a 360º proposal that is aligned with the current competitive context.
It is also designed for entrepreneurs and designers in the world of fashion and accessories who intend to launch a brand.
Upon completion of the course and depending on the profile and previous experience of the student, possible career opportunities are:
– Fashion and/or Accessories Designers with their own brand.
– Entrepreneurs who wish to launch a fashion brand.
Degree in Business Administration with an MBA from the prestigious ESADE business school. Since 1990 she has been involved in strategic consulting projects for various areas of the fashion industry with private companies and public associations. Ms Buhigas has been a member of the ESADE Marketing and Management Department education committee. Since 1998, as a founding member of FACTO Estrategia, she has continued to work with the professional sector as a strategic consultant, as well as cooperating with IED Barcelona on various educational projects.
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