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Summer Course in Design Thinking for Business Transformation

Edition: 4th

Language: English

Duration: 1 week

Start Date: July 1st 2019

Schedule: Monday to Friday from 9.30 a.m to 1.30 p.m and 3 p.m to 7 p.m

Credits: 5*

Biada 11; 08012 Barcelona, España

Introduction

Innovation. Problem-solving. Creativity. Co-Creation. Customer value. These concepts have tremendous impact in today’s business strategy. They are the ingredients that spur new growth opportunities, optimize business processes and create strong connections with customers. They are obvious, yet diffuse.We see these words everywhere we look today. But what do they really define? Are they real? Do they have any real impact on business or are they just a series of trendy words slapped on company slogans, advertisements, and annual reports?

Design Thinking is a human-centric group of work processes and frameworks that help identify, develop and deliver on these concepts creatively and efficiently. Real innovation delivers real results. Results in introducing new product-service experiences to create value in a business, in understanding the changing customer expectations or in expanding existing markets. In essence, developing meaningful design solutions through a design thinking approach, co-created with all stakeholders, results in business transformation. This course is designed for the professional who is looking to better define, shape and implement innovative strategies in their respective ecosystems and deliver higher value to their businesses. 

Objectives

– Gain better insights on existing/future customers

– Understand customer needs/problems and wants/emotions

– Enhance company value by identifying and acting on new opportunities efficiently

– How to lead teams through the creative process

– Distinguish between experience phase and implementation phase

– Prototype fast to clarify concepts and get valued feedback

– Validate and sell the ultimate story to stakeholders

Methodology

Action. Reflection. Learn.

This intensive course is built as an experiential learning incubator: each day starts with an intensive workshop on the day’s exploration topic that allows the participant to get a deeper understanding of Design Thinking methods by relating those key-concepts and tools to that experience.The structure of the entire workshop itself is built on the divergence/convergence principal.

Learning outcomes for the program are: Imbed the notion of action / reflection / learning, when facing challenges in a project as well as in work processes.

· Gain an experiential understanding of design thinking concepts, tools and methodologies
· Be able to apply these concepts in various contexts
· Redefine / frame problems and needs
· Identify design and business opportunities through an holistic view
· Implement the design thinking concepts to create a viable product or service
· Identify, understand and transmit your findings to appropriate stakeholders

Student Profile

This Professional Summer Course is designed for professionals working in Sales, Human Resources, Innovation, R+I+D, Marketing, Communications, business development, Design and Management departments willing to work at a strategic level.

COORDINATOR

MERCÉ GRAELL

MFA in Design Education from The Ohio State University and Bachelor’s degree in Industrial Technical Engineering from the Universidad Politècnica de Catalunya. Chair of Columbus College of Art & Design Master of Design in Integrative Design program and, before, she was the Strategic Design Director for the prestigious firm Designit. A pioneer of co-creation in Spain. She received the Best Paper Award 2016 of Engineering and Product Design Education Conference.

NICOLAS-EMMANUEL LEBLANC

With a background in both entrepreneurship and arts, his interests have been focused around the creative process and its applications. In Canada he was founder of a digital media company, as well as part of the board of directors of a startup incubator and adviser for the member companies.

He is currently an independent business consultant in Barcelona where he has taught workshops business modeling, customer development, finance for startups, and presentation skills in Barcelona Activa, Barcelona Centre for Design, the IED as well as various corporate clients. Previously, he worked for Alcatel Mobile Phones in Paris and, later, as a freelance advertising music producer in Paris, New York and Mexico.

Credits

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