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Summer Course in Design Thinking and Co-creation

Edition: 6th

Language: English

Duration: 4 weeks

Start Date: 2nd July 2018

Schedule: From 2nd to 26th of July 2017 from 4.40 p.m. to 9.40 p.m. / 27th July 2017 from 9.30 a.m. to 14.30 p.m.

Credits: 10*

Biada 11; 08012 Barcelona, España

Introduction

The summer course in Design thinking and co-creation presents the basic concepts and methodologies of Design Thinking and Co-creation through developing a real industry project, including presentations, lectures, and workshops by lead professionals in the design thinking and co-creation practice.

Since the beginning of the 21st century, different fields such as business and engineering have regarded design as an important strategic advantage for innovation and change (organizational, social, technological, etc …). Design problems are hard to solve because, basically, they are inherently complex and this complexity increases the difficulty in understanding them and finding reasonable ways to resolve them. The task of designing the outcome at the same time as the context is embedded in design problems. Furthermore, no problem ever exists in complete isolation—every problem interacts with other problems and is therefore part of a set of interrelated problems. Because of this interconnectedness of problems, the design problem-solving process has to be a multidisciplinary endeavor—functional disciplines working in close collaboration.

For team members to reach a shared understanding of problems and a successful agreement to potential solutions, design thinking is needed with its innovative problem-solving methods across disciplines and a user-centered approach, among other characteristics. Answers to key breakthrough innovation questions—“what might be?”; “what should be?” and “what is?”—are formulated through co-creation methodologies.

Co-creation place multidisciplinary design teams and users at the center of the innovation process, not only ensuring that products and services are designed for them but, also, with them. A key belief in the practice of co-creation is that people are able to generate new ideas and make decisions relevant to their future needs and dreams.

Design Thinking and Co-creation

Summer course in Design Thinking and Co-creation

Objectives

The fast-paced Summer course is designed for professionals and executives from all industries who want to immerse in the practice of a design innovation process, solve complex problems in multidisciplinary teams and work closely with the people that they serve with design. Any professional working at or willing to work at the strategic level of corporations will find the design thinking principles and tools as core capabilities for their competitive advantage. To address international participants, the course is held in English.

Methodology

This course will be developed through a real industry project.

During four-weeks students will be fully immersed in the innovation process learning the different methods, techniques and tools of design thinking and co-creation by applying them on the project.

During the project students will learn how to:

• Find design opportunities in a given industry context,

• Actively work with users

• Define the design problem

• Explore solutions within multidisciplinary teams

• Frame a design concept considering its business strategy

• Communicate the design concept and key offering through a short video

It will be considered industry projects from the student’s professional interest.

Student Profile

The intensive Summer course is designed for professionals and executives from all industries who want to get immersed into the practice of a design innovation process, solve complex problems in multidisciplinary teams and work closely with the people they serve with design.

Any professional working at or willing to work at the strategic level of corporations will find in design thinking principles and tools core capabilities for their competitive advantage. To address international participants, the course is held in English.

 

COORDINATOR

MERCÉ GRAELL

Her interests and work in the research and professional practice include co-creation and human centred design innovation methodologies. Since 2010, she is a design manager and lead designer at Designit, an international strategic design firm. In academia, she has been adjunct professor in The Ohio State University and Sinclair Community College, where she is in the design advisory committee. Currently, she coordinates and teaches in the Design Management Master and, in the professional programs in Design Thinking &CoCreation and Service CoCreation Design at the Istituto Europeo di Design in Barcelona. She is also a faculty member of the Human-centered innovation institute, h2i.

Credits

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