Principles of Design Thinking

Project: Columbus | Management

Project: Columbus

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Principles of Design Thinking

Edition: 1st

Language: English

Duration: 6 weeks

Format: Online

Start Date: 21 February 2022

Credits: 2*

Biada 11; 08012 Barcelona, España

Price: 660€


In a complex and changing environment like the one we live in, Design Thinking is key to identify opportunities and build a better future for people, companies and institutions.

Design Thinking is a way of thinking, a method and an iterative, non-linear process composed of phases that allow the design and implementation of useful and innovative products, services and solutions focused on the user.


Understanding the creative process in design to promote and develop the creativity that each person has within themselves.


This is a Project-Based Learning (PBL) course in which e-learning tools are used to promote collaborative work techniques. Each subject is divided into three parts to make learning and applying what you’ve learned easier. Part one focuses on the method, i.e., how to approach each design thinking phase. Part two explores the tools you need for a design thinking process. Finally, part three is dedicated to the activities and projects that will allow you to apply what you have learned.

How to deal with each stage of Design Thinking, understanding the reason for its steps and in which cases they are applied, following the tips and tricks of professional experts.

What tools are necessary to develop a Design Thinking process, such as ecosystem mapping, user profiles, user journey, research, ideation, rapid prototyping and testing techniques.

At each stage, you will be accompanied by a teacher who will help you to develop a Design Thinking process, an exercise that will consolidate the skills acquired in the method and the use of tools.

Student Profile

This course is for you if you’re interested in the creative process, want to explore and understand creativity, and find a career path increasingly in demand.

This course is for you if you’re:

– A professional who wants to learn what design thinking is and how to implement it.

– A professional involved in the management of user-centred creative projects with a systematic and critical approach. 

– Interested in improving your knowledge about design thinking. 

Job Opportunities

The Design Thinking Process course is conceived as an initial contact with this discipline.


Manuela Procopio

Strategy and service designer

Manuela has a background in Design for Innovation and is the COO of the School of Management and Design Strategies at IED Barcelona.

She is the founder of We Push service design consultancy and collaborates with Partnos, an Agile consultancy that helps organisations improve their operations and organisational transformation.


The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA).

The IED Master  program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

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