Postgraduate in Event Design and Management

Edition: 11st

Language: Spanish

Duration: 6 months

Start Date: September 27th 2018

Schedule: Tuesday and Thursday + alternate Friday, from 18.30 to 22.40

Credits: 30*

Biada 11; 08012 Barcelona, España


The Postgraduate in Event Design and Management places the students in the world of communication and its tools, highlighting the different parts that make up the coordination of an event. It teaches them a methodology to be used as a tool for organising events and giving them communicative value.

An event is a channel for communicating messages. Holding small- and large-scale events is one of the marketing and communication strategies most often used by companies and agencies. Because of their adaptability and possibilities for innovation, they are an effective tool for communicating concepts, launching products and organising corporate actions.

Diseño y Gestión de Eventos

Postgraduate in Event Design and Management


The course presents the key factors that define an event as a communication channel and is designed to impart the different points to be taken into account when organising an event, as part of a strategic communication plan. It analyses the new event formats that are the response to the concept of presentation in a specific place at a specific time and ends with the production of a complete, practical document organising one event, applying the methodology learned to a case study.


The curriculum starts with an introduction to the cultural and social factors behind events. It continues with a practical section, the briefing on the case study, which takes place in class, in groups, to provide the students with specific knowledge of the profession.

Throughout the entire process, two key methodologies are used: ROLE-PLAY (from the start of the course the students become an agency and must work as one during the project) and COOPERATIVE LEARNING (during the first half of the course, with coordination, the students provide content for the course to their colleagues).

At the end of the course, the student-agency presents the project to the teaching staff-client.

Student Profile

Graduates or post-2nd year students of marketing, communication, PR and production or professionals from the marketing or communication sector with proven experience. A basic knowledge of communications, marketing, finance, advertising or creative disciplines are valued.

It will be necessary to submit a CV and a covering letter with applications. Should any of the prerequisites for admission not be met, the school will evaluate each case individually, and reserves the right to call in the applicant for a personal interview.

Job Opportunities

– Event Organisation

– Communications agency assistant

– Event production assistant

– Assistant art director for events

– Creative artist for events (with prior training in the creative arts or one of its disciplines)

– Account executive for a communication agency (if the course is a complement to Communication and Marketing studies)

– PR and communication department staffer in a Communication Agency (if the course is a complement to Communication and Protocol studies)

– Incentive, tourism and cultural management action production




His professional career combines experience in advertising with art direction as applied to specialised events in the fashion, luxury, lifestyle, automotive, gastronomy and mass market sectors. His professional field covers creativity, strategy, the creative idea of an event and art direction in the implementation process. He teaches the creative subjects on the course and has been the coordinator of the Event Organisation Courses at IED Barcelona since 2009.



Coordination Advisor

A codehunter, specialising in advising on Europe/China communication codes in the luxury and lifestyle sectors, and a creative freelancer for marketing and event organisation agencies. She has worked as a creative director organising events for a variety of brands (Rolex, Citrôen, Skoda, Lancôme, Mango, Audi, Freixenet, Red Bull, Diesel) and an executive event producer in Shanghai. She has been the coordinator of the IED Barcelona Event Organisation Courses since 2006 and is currently the IED Barcelona event manager.


The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

Other Related Courses

Related News

    The third edition of the SmashingConfBarcelona will be celebrated from… More Info +
  • Business Design student's study the viability of a maritime transport service for the Port of Barcelona
    Students of IED Barcelona Advanced School of Design have designed… More Info +
  • Two IED Barcelona alumni won the Ecodesign award 2017
    Two projects by students from IED Barcelona have been awarded… More Info +

YesI have read and understood the note on data protection.


By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.