Postgraduate in Event Design and Management
The Postgraduate in Event Design and Management confers students with specific know‑how and tools to organise events with real communicative value.
Events are an opportunity to send a message and build a stronger connection between a brand and its audience. Both on a small and large scale, event organisation is one of the most keenly developed marketing and communication strategies for companies and agencies owing to its adaptability and room for innovation in transmitting concepts, launching products and deploying corporate actions.
This Postgraduate Degree requires students to apply their theoretical foundations to develop a real case study in groups, as well as delivering a final project presentation in front of a jury of experts comprising teachers and clients.
The course presents the key factors that define an event as a communication channel and is designed to impart the different points to be taken into account when organising an event, as part of a strategic communication plan. It analyses the new event formats that are the response to the concept of presentation in a specific place at a specific time and ends with the production of a complete, practical document organising one event, applying the methodology learned to a case study.
The curriculum starts with an introduction to the cultural and social factors behind events. It continues with a practical section, the briefing on the case study, which takes place in class, in groups, to provide the students with specific knowledge of the profession.
Throughout the entire process, two key methodologies are used: ROLE-PLAY (from the start of the course the students become an agency and must work as one during the project) and COOPERATIVE LEARNING (during the first half of the course, with coordination, the students provide content for the course to their colleagues).
At the end of the course, the student-agency presents the project to the teaching staff-client.
Graduates or post-2nd year students of marketing, communication, PR and production or professionals from the marketing or communication sector with proven experience. A basic knowledge of communications, marketing, finance, advertising or creative disciplines are valued.
It will be necessary to submit a CV and a covering letter with applications. Should any of the prerequisites for admission not be met, the school will evaluate each case individually, and reserves the right to call in the applicant for a personal interview.
– Event Organisation
– Communications agency assistant
– Event production assistant
– Assistant art director for events
– Creative artist for events (with prior training in the creative arts or one of its disciplines)
– Account executive for a communication agency (if the course is a complement to Communication and Marketing studies)
– PR and communication department staffer in a Communication Agency (if the course is a complement to Communication and Protocol studies)
– Incentive, tourism and cultural management action production
His professional career combines experience in advertising with art direction as applied to specialised events in the fashion, luxury, lifestyle, automotive, gastronomy and mass market sectors. His professional field covers creativity, strategy, the creative idea of an event and art direction in the implementation process. He teaches the creative subjects on the course and has been the coordinator of the Event Organisation Courses at IED Barcelona since 2009.
A codehunter, specialising in advising on Europe/China communication codes in the luxury and lifestyle sectors, and a creative freelancer for marketing and event organisation agencies. She has worked as a creative director organising events for a variety of brands (Rolex, Citrôen, Skoda, Lancôme, Mango, Audi, Freixenet, Red Bull, Diesel) and lifestyle festivals (Monegros Desert Festival, Sónar, OFFF, ArtFutura, The Shopping Night Barcelona, Barcelona Fashion Bridal Week). She has been the coordinator of the IED Barcelona Event Organisation Courses since 2006 and she is currently the IED Barcelona event manager.
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.
Other Related Courses
Responsible: Istituto Europeo Di Design, S.L B-80813959
Purpose: The information collected on the website will only be used for the following purposes:
This is the basic purpose of the form
- This is the purpose that appears when brands that accept the legal conditions
- This is the purpose that appears when brands that accept to receive commercial information
Type of information we collect (Legitimization):
- Identifying data
- Academic and professional data
This information is necessary to carry out the purposes described in the previous section, otherwise we can not inform you, or process your registration or academic record.
Recipients of your data:
We inform you that your personal information access certain entities according to law regulations that require us to communicate your personal information.
Also, after your express consent, we would cede your data to entities that belong to the group to which Istituto Europeo di Design, SL belongs, and to those that may be of interest once the commercial relationship with you has been established, and may be consulted by assignees at the Istituto Europeo headquarters di Design, SL, with the sole purpose of informing you of our offers and services.
If you wish you have the right to access, rectify, cancel and oppose those treatments you do not want, for this you must send a letter to the address above or to the email address: email@example.com, attaching a photocopy of your DNI or NIE and indicating in the subject Data Protection.
If you need more information you can consult it here