Master in Fashion Marketing and Communication - September
The Master in Fashion Marketing and Communication produces professionals who are able to identify socio-cultural and market trends so as to channel them into creative strategies to optimise fashion collections in terms of value, timing, costs and profitability.
Fashion, insofar as it is a social and cultural construct and an industry, is changing drastically to keep up with a complex reality. In this context, marketing and communication rise as indispensable tools in a sector known for its constant changes in demand patterns, where management needs to be professionalised with creative and efficient planning.
This course prioritises professionalism and methodological rigour, creative thinking and adaptability. Structurally, the course comprises various modules divided into topics exploring the principles of traditional marketing and fashion marketing, strategic communication, ICTs and online platforms.
Prepare future professionals enabled to identify, evaluate and select market opportunities, setting optimal strategies in the field of communication and brand image.
The study plan has a practical approach and is directed to the market reality. The mainstays of the course are the subjects, under a real perspective and with completely updated contents, and the faculty, top working professionals who are specialists in their field and with a high degree of expertise.
The methodology combines theoretical lessons, with study cases, seminars and workshops. Theoretical lessons and project practical sessions widen several subjects such as the social relevance of fashion, the current functioning of the fashion system, the world of luxury, the marketing of the sector, brading, market demands, collection planning, communication strategies, public relations planning, press offices, event organisation and media management.
During the course students develop an operation project associated to a company of the sector. Students are divided in work groups under guidance of a tutor, with the contribution of the teaching staff. The projects is to be presented to the faculty, the coordinador, the school direction and the associated company.
Designers, graduated in fashion and textile, advertising, communication, marketing or other related areas. Professionals with at least two-year experience in the field, who want to acquire the necessary tools to face effectively an increasingly competitive and changing sector.
Responsible for marketing and communication in textile and fashion companies, journalist, coolhunter, fashion and marketing consultant, collaborator in mass media of the industry, expert in virtual marketing projects in the fashion industry, etc.
ANNA SABATER CASAS
Bachelor of Business Administration (UAB), Marketing DAF (ESADE), Fashion Design (IDEP), Textile Design (Central Sant Martins School of Art), Relationship Marketing (IESE) and Project Management (IESE).
Currently, she advises textile and clothing companies in the development of their product strategy, as well as in the collection structure, style definition and brand development through the product.
The Master promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.
Companies that have collaborated with the master: Mango, Custo Barcelona, XXL Comunicación, JUST4U, Pepperline x Nudie Jeans, Pepperline x Eleven Paris, The Seeker, ModaFad, etc.
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.
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