Master in Fashion Marketing and Communication - January
The Master in Fashion Marketing and Communication produces professionals who are able to identify socio-cultural and market trends so as to channel them into creative strategies to optimise fashion collections in terms of value, timing, costs and profitability.
Fashion, insofar as it is a social and cultural construct and an industry, is changing drastically to keep up with a complex reality. In this context, marketing and communication rise as indispensable tools in a sector known for its constant changes in demand patterns, where management needs to be professionalised with creative and efficient planning.
This course prioritises professionalism and methodological rigour, creative thinking and adaptability. Structurally, the course comprises various modules divided into topics exploring the principles of traditional marketing and fashion marketing, strategic communication, ICTs and online platforms.
Prepare future professionals enabled to identify, evaluate and select market opportunities, setting optimal strategies in the field of communication and brand image.
The study plan has a practical approach and is directed to the market reality. The mainstays of the course are the subjects, under a real perspective and with completely updated contents, and the faculty, top working professionals who are specialists in their field and with a high degree of expertise.
The methodology combines theoretical lessons, with study cases, seminars and workshops. Theoretical lessons and project practical sessions widen several subjects such as the social relevance of fashion, the current functioning of the fashion system, the world of luxury, the marketing of the sector, brading, market demands, collection planning, communication strategies, public relations planning, press offices, event organisation and media management.
During the course students develop an operation project associated to a company of the sector. Students are divided in work groups under guidance of a tutor, with the contribution of the teaching staff. The projects is to be presented to the faculty, the coordinador, the school direction and the associated company.
Designers, graduated in fashion and textile, advertising, communication, marketing or other related areas. Professionals with at least two-year experience in the field, who want to acquire the necessary tools to face effectively an increasingly competitive and changing sector.
Responsible for marketing and communication in textile and fashion companies, journalist, coolhunter, fashion and marketing consultant, collaborator in mass media of the industry, expert in virtual marketing projects in the fashion industry, etc.
ANNA SABATER CASAS
Bachelor of Business Administration (UAB), Marketing DAF (ESADE), Fashion Design (IDEP), Textile Design (Central Sant Martins School of Art), Relationship Marketing (IESE) and Project Management (IESE).
Currently, she advises textile and clothing companies in the development of their product strategy, as well as in the collection structure, style definition and brand development through the product.
The Master promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.
Companies that have collaborated with the master: Mango, Custo Barcelona, XXL Comunicación, JUST4U, Pepperline x Nudie Jeans, Pepperline x Eleven Paris, The Seeker, ModaFad, etc.
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.
Other Related Courses
Responsible: Istituto Europeo Di Design, S.L B-80813959
Purpose: The information collected on the website will only be used for the following purposes:
This is the basic purpose of the form
- This is the purpose that appears when brands that accept the legal conditions
- This is the purpose that appears when brands that accept to receive commercial information
Type of information we collect (Legitimization):
- Identifying data
- Academic and professional data
This information is necessary to carry out the purposes described in the previous section, otherwise we can not inform you, or process your registration or academic record.
Recipients of your data:
We inform you that your personal information access certain entities according to law regulations that require us to communicate your personal information.
Also, after your express consent, we would cede your data to entities that belong to the group to which Istituto Europeo di Design, SL belongs, and to those that may be of interest once the commercial relationship with you has been established, and may be consulted by assignees at the Istituto Europeo headquarters di Design, SL, with the sole purpose of informing you of our offers and services.
If you wish you have the right to access, rectify, cancel and oppose those treatments you do not want, for this you must send a letter to the address above or to the email address: email@example.com, attaching a photocopy of your DNI or NIE and indicating in the subject Data Protection.
If you need more information you can consult it here