Master in Fashion Management
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Master in Fashion Management

Edition: 13th

Language: English

Duration: 11 months

Start Date: January 2023

Schedule: Monday, Tuesday, Thursday and Friday, from 6.30 p.m. to 9.30 p.m. *Occasionally classes might be scheduled in other time slots.

Credits: 60*

Biada 11; 08012 Barcelona, España

Price: Find out more about our payment options and special conditions.

Admission Requirements

To enter the validation process, all candidates should submit the following documentation: 2 years of professional experience after the completion of university studies; Motivation Letter in English and CV in English specifying languages level and computer skills and Intermediate level of English, corresponding to a paper TOEFL 550 or IELTS 6,5.

In case you don’t have any qualification, it will be necessary to assess your level through an in-person or Skype interview

Introduction

The MDI (Master of Design and Innovation) in Fashion Management teaches experts all about innovation in the world of fashion including project management, strategy planning and the basic principles of business management.

This course provides the theoretical and practical know-how to overcome today’s fashion market challenges and efficiently manage the full cycle – from the product’s conceptualisation all the way to the shelf and into the customer’s shopping bag. As well as talks, conferences and workshops, the course includes two trips to cities around Europe such as Florence or Paris, ending with a final personal research project.

Fashion is a complex system and clothing is just a part of it. In this context, the role of a fashion manager is to identify the target’s needs and turn them into opportunities bearing in mind production, distribution, branding, marketing, communication and service.

Objectives

 -Enable Fashion Design, Marketing, Product and Business Management professionals to overcome disciplinary boundaries in order to grow into key drivers of organizational success.

– Develop students’ understanding of the complete ecosystem behind fashion business, to make them capable to face the actual fashion market challenges, adding value to their previously acquired professional knowledge and skills.

– Help Fashion designers, communicators, managers & marketing professionals interested in Fashion, become Fashion managers, Fashion managers become fashion leaders, and Fashion leaders become organization leaders of the future.

– Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Fashion Business realities.

– Make future Fashion managers understand the power of developing strategies, creating brands, and delivering products and services successfully centred in the consumer.

– Provide students with Fashion and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain.

– Develop proficiency in using the tools provided. Students will be able to identify appropriate use of these tools to balance academic and practical knowledge, efficiency in communication and ability to evaluate necessary trade-offs when faced with real business challenges.

– Expand the students’ roles and capabilities in working with innovation teams.

– Encourage critical thinking to allow students to be active citizens of our global society.

Methodology

Masters of Design and Innovation programme methodology is essentially practical and based on the “learning by doing” approach. It is taught by a faculty body of practitioners from Fashion & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of two real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

The Fashion Management Master students are hosted in a dedicated classroom, a space that it’s transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology. Therefore, the students are taught a very diverse set of tools, train their skills a level where they can communicate well. With the aim of creating synergies between future professionals, some transversal activities are held for exchanging knowledge with students of different programs is part of IED philosophy.

Master Final Thesis

The MFT project  is the single most important piece of written work that students undertake during their MDI Programme. It is the culmination of the Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities. This individual project must meet the requirements outlined in the academic guidelines in order to achieve a passing grade.

Field trips

To give students a wider understanding of market state-of-the-art, two field trips are scheduled in the course curriculum to cities such as Florence, Milan or Paris. With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe. Field trips take students for several days to European Fashion Capitals to exchange knowledge in different environments. After this days devoted to academic activities, students have the opportunity to discover the city.

Student Profile

The Master recognises and welcomes students from a range of backgrounds:

– Graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution.

– Professionals in the field of business management, retail or fashion industry in general, as well as theoretical fields.

– Those interested in implementing and leading innovative projects within the context of the fashion market. 

Job Opportunities

Students who take this course add value to their professional experience in business companies, design studios and strategy firms, practicing design management in positions such as design department managers, brand managers, design directors, innovation directors, service designers and design strategists.

They also work as managers and executives responsible for making decisions about how design is used in the organisation, not only in companies, design and innovation agencies, but also in education and government agencies.

COMPANIES

Companies that have collaborated with the master: Alsolete, Bcn Brand, Desigual, Just4u, Loewe, Lupo, Malas Meninas, Mango, Mit Mat Mama, Moving Mood, Paez, Pepperline, Skunkfunk, Tuum, Tous, Mascaró. 

COORDINATION

MERCEDES CÁCERES GARMENDIA

After training in Fashion Design and graduating in Business Administration from the University of Staffordshire, her career has evolved from areas related to economic management and analysis (with experience in corporate valuations and investments in various financial institutions) to strategy and innovation consultancy for companies in the fashion and technology sector.

She is the founder and business consultant for fashion sector companies at MODO Consulting and trend and innovation consultant at Fujitsu.

ANTONIO GRACIA IBÁÑEZ

With more than 20 years of worldwide retail experience in international environments, Antonio has worked for the most relevant fast fashion brands, such as Inditex, Mango, Guess and Tally Weijl, after having completed his studies in London and Milan.

His career so far has included positions ranging from image and communication to sales and marketing and he is currently in charge of a brand image, marketing project for Tally Weijl, which is based in Switzerland but has a presence in major European countries.

He has much crosscutting knowledge in business dynamics and this provides him with strong expertise and vision.

Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

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