subir

Master in Fashion Marketing and Communication - January

Edition: 26th

Language: Spanish

Duration: 6 months

Start Date: 17th January 2019

Schedule: Monday to Friday from 6.30 p.m to 10.40 p.m.

Credits: 60 *

Biada 11; 08012 Barcelona, España

Introduction

The Master in Fashion Marketing and Communication is developed starting on the principles of traditional and fashion marketing, analysing their several aspects and applications, but always with fashion communication in mind, given its role as integral and essential part of this process.

Indispensable tool for any company, marketing is particularly necessary  in the world of fashion, a constantly renewed sector based on demand, and in need of a professionalisation of its management, by elaborating marketing and communication plans, both creative and effective.

 The Marketing and Communication professional is a strategical and operating figure that identifies future sociocultural and market trends. Those young professionals embarking on the sector of fashion marketing need to have implements and critical capacity to keep up with the present time and update their knowledge; therefore, they need to be professionals ready to face the constant change and evolution of the sector.

 

Objectives

Prepare future professionals enabled to identify, evaluate and select market opportunities, setting optimal strategies in the field of communication and brand image.

Methodology

The study plan has a practical approach and is directed to the market reality. The mainstays of the course are the subjects, under a real perspective and with completely updated contents, and the faculty, top working professionals who are specialists in their field and with a high degree of expertise.

The methodology combines theoretical lessons, with study cases, seminars and workshops. Theoretical lessons and project practical sessions widen several subjects such as the social relevance of fashion, the current functioning of the fashion system, the world of luxury, the marketing of the sector, brading, market demands, collection planning, communication strategies, public relations planning, press offices, event organisation and media management.

During the course students develop an operation project associated to a company of the sector. Students are divided in work groups under guidance of a tutor, with the contribution of the teaching staff. The projects is to be presented to the faculty, the coordinador, the school direction and the associated company.

Student Profile

Designers, graduated in fashion and textile, advertising, communication, marketing or other related areas. Professionals with at least two-year experience in the field, who want to acquire the necessary tools to face effectively an increasingly competitive and changing sector.

Job Opportunities

Responsible for marketing and communication in textile and fashion companies, journalist, coolhunter, fashion and marketing consultant, collaborator  in mass media of the industry, expert in virtual marketing projects in the fashion industry, etc.

COORDINATOR

Bachelor of Business Administration (UAB), Marketing DAF (ESADE), Fashion Design (IDEP), Textile Design (Central Sant Martins School of Art), Relationship Marketing (IESE) and Project Management (IESE).

Currently, she advises textile and clothing companies in the development of their product strategy, as well as in the collection structure, style definition and brand development through the product.

www.itsaboutproduct.com

Companies

The Master promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.

Companies that have collaborated with the master: Mango, Custo Barcelona, XXL Comunicación, JUST4U, Pepperline x Nudie Jeans, Pepperline x Eleven Paris, The Seeker, ModaFad, etc.

Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

Other Related Courses

Related News

  • IED Barcelona collaborates with Doctors without Borders to design solutions for the mobility problems in Congo
    A team of students from the Undergraduate Degree in Product Design collaborated… More Info +
  • Los diseños de moda de los alumnos de Máster invaden el Manual Thinking Studio
    Alumnos del Máster en Design Management del IED de Barcelona… More Info +
  • DESIGNING FOR MERCATS DE BARCELONA
    Students from the Undergraduate Degree in Graphic Design and Diploma in Creative Advertising… More Info +













Yes*I accept the "legal notice" and"privacy policy".

I want to receive information about scholarships, courses, promotions and exclusive events for me











Responsible: Istituto Europeo Di Design, S.L B-80813959

Purpose: The information collected on the website will only be used for the following purposes:

This is the basic purpose of the form

- This is the purpose that appears when brands that accept the legal conditions

- This is the purpose that appears when brands that accept to receive commercial information

Type of information we collect (Legitimization):

- Identifying data

- Academic and professional data

This information is necessary to carry out the purposes described in the previous section, otherwise we can not inform you, or process your registration or academic record.

Recipients of your data:

We inform you that your personal information access certain entities according to law regulations that require us to communicate your personal information.

Also, after your express consent, we would cede your data to entities that belong to the group to which Istituto Europeo di Design, SL belongs, and to those that may be of interest once the commercial relationship with you has been established, and may be consulted by assignees at the Istituto Europeo headquarters di Design, SL, with the sole purpose of informing you of our offers and services.

Rights:

If you wish you have the right to access, rectify, cancel and oppose those treatments you do not want, for this you must send a letter to the address above or to the email address: baja@madrid.ied.es, attaching a photocopy of your DNI or NIE and indicating in the subject Data Protection.

If you need more information you can consult it here

Courses

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close

>