Master in Design of Services for IoT

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Master in Design of Services for IoT

Edition: 1st

Language: Spanish

Duration: 9 months

Format: Blended

Start Date: January 2023. Online Module: From January to April 2023. / On-site module in Barcelona: from March to December 2023

Schedule: Monday, Tuesday, Wednesday and Thursday, from 6.30 p.m. to 9.30 p.m.

Credits: 60*

Biada 11; 08012 Barcelona, España

Price: €12,200 (Enrolment fee €2,500 + tuition fee €9,700).
Find out more about our payment options and special conditions.


The Master in Design of Services for IoT prepares a new generation of designers to provide solutions to the challenges presented by IoT by using the methodology and tools of service design. The course’s clearly creative and technological approach encourages new ways of designing, learning and interacting, as well as monetising solutions in various business models.

Both humans and things (gadgets, equipment, devices, machines, household appliances and many others) nowadays need to be connected to the Internet. And all these elements can interact with each other and with people, forming what is known as the Internet of Things (IoT). IoT involves many different, interrelated technical concepts and thus requires critical thinking and holistic design.

The market is therefore demanding more specialised professionals who understand present and future scenarios, realise the potential of existing technology and display a creative approach to product and service design.

Pic by Denys Nevozhai in Unsplash


– To master the terminology of the IoT world.

– To learn about IoT areas of action.

– To acquire a holistic view of the ecosystem of services and products related to the IoT industry with which one is working to be able to make decisions at both strategic and operational levels.

– To redefine products and/or services of both the ecosystem in which the company is positioned and the very way of offering them, including the redefinition it offers.

– To promote autonomy in the learning process outside the classroom with reflective practice within it.

– To master the tools to identify and implement new innovative business models.

– To learn about and apply specific technical design tools as applied to IoT technology, services and products.

– To manage projects effectively.

– To learn about the models for monetising the data retrieved.

– To understand how IoT can help a business.

– To grasp the ethical and social implications of data retrieval and exploitation.


The course is divided into interrelated, confluent blocks of content through which the necessary expertise is developed to achieve the training objectives. Theoretical-practical sessions, workshops, roundtable discussions and conferences are combined, resulting in a training proposal that is dynamic and decidedly project-based. Real projects provided by companies in the sector are developed with hands-on methodologies, thereby helping to acquire knowledge through their application. Teamwork is also essential as a soft skill to develop professional teams in one or several companies.

Student Profile

The Master is aimed at business designers, entrepreneurs and those interested in more strategic functions in companies, whether they are linked or not to the technology sector.

Recent graduates or degree-holders looking to apply IoT in their own projects.

The Master is also designed for developers, graphic designers, multimedia or interactive designers, digital product designers, related professionals wishing to explore the creative possibilities offered by IoT technology in its various fields and also managers and professionals wanting to carry out business projects based on these technologies.

It is also suitable for people with proven academic and/or professional experience in the field of design or technology who are interested in exploring the creative tools of the methodology of service design linked to IoT.

Job Opportunities

After completing the Master, students acquire the skills to develop professionally both in studios and in design, technical, technological and innovation departments, as well as to develop their own projects and business ideas linked to the design of IoT services and products. 



Telecommunications Engineer, MBA and Master in Project Management. He has extensive experience in project management and technology services, has managed the IoT Catalan Alliance and participated in the Government of Catalonia’s SmartCatalonia programme for the use and promotion of IoT and Smart Cities.


His work focuses on both user needs and business processes and capabilities, ranging from opportunities to implementation and always from the point of view of service design. He works in sectors such as industry, health, catering and hospitality, as well as the sports sector and mobility, among others, at a national and European level.


Industrial Engineer from UPC and MBA from IESE. He has developed his professional career mainly in the industrial sector and specifically in the automotive industry. He has been working in both industrial and technological companies as CEO and/or a private investor since 2000.


The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

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