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Master in Brand Design and Management: food, wine and tourism

Edition:

Language: English

Duration: 11 months

Start Date: February 2019

Schedule: February 2019 at IED Firenze + september 2019 at IED Barcelona

Credits: 60

Biada 11; 08012 Barcelona, España

Introduction

The overall aim of the Master in Brand Design and Management: Food, Wine and Tourism is to meet the growing demand for qualified professionals able to offer a new managerial approach to the tourism/food and beverage sector in the touristic/hospitality and catering industry. The course’s structure, which includes a detailed curricula based on Brand design and management, prepares future innovative professionals in the fields of tourism, hospitality, food and wine services.

Objectives

The Master’s main goal is to encourage the development of professional proficiency by implementing an active approach based on “Learning by doing” that blends expertise and listening skills through both practical and theoretical methods related to “Design Thinking”. The aim is to train strategy and communication experts in identity-building and values related to brands in the food, wine and tourism industry.

The Master will be held in Barcelona and Florence, two cities bound by a long-standing history of tourism, wine and restaurant industry.

Tuscany and Catalunya’s massive presence in dedicated trade fairs and internationally renowned businesses put them on the map as strategic regions for those pursuing a career in this specific field.

Methodology

The Master in Brand Design and Management is divided into two operational modules that have an individual study path related to the city they are in. Each module will end with an exam and a final project. The courses are partly carried through the entirety of the Masters and partly specific to the different locations.

The Master’s objective is to lead its students on a unique educational process which includes hands-on experiences in the field working with expert professors and contexts in order to define the many facets of this sector’s “know how”.

Student Profile

The Master is open to post-graduates from diverse majors that have a particular interest for the food, wine or tourism world’s dynamics: Graduates in Marketing, Communication, Management, Business/ Economics, Hospitality, Service or product Design, Architecture, Tourism and Branding We also accept candidates that have significant professional experience in the field.

Job Opportunities

· Tourism, Food and Wine Brand Manager
· Brand Manager
· Brand City Manager
· Tourism Brand Manager
· Service Designer for Tourism, Food and Wine
· Community Manager for Tourism, Food and Wine
· Event planning and management
· Innovative Service development for Food, Wine and Tourism industries
· PR and Press Office professionals

The goal of this Master is to implement and strengthen the skills required to take on important and strategic roles in Tourism, Food and Wine based Brands The Master is also designed to train professionals in the construction and management of formats and services in the hospitality sector alongside management and communication experts in the Food & Wine sector.

COORDINATOR

Ilaria Legato

Is an FERPI (Italian Public Relations Federation) professional specialised in “Brand Care” and “Communication Design” in the Food Wine & Tourism sphere for clients in the world of catering in Florence. She is a director of the IED COMMUNICATION school in Rome where she coordinates the “Communication Design” course. Together with Food designer Paolo Barichella, she founded “Food Design Reunion” an initiative that focuses on national and international Food and Design projects. She also works as PR manager for the Food Design Studio in Milan. www.ilarialegato.com

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