Introduction al Marketing y Comunicación de Moda

Collection: Aitarekin Afaltzen | Fashion

Collection: Aitarekin Afaltzen

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Introduction al Marketing y Comunicación de Moda

Edition: 1st

Language: Spanish

Duration: 6 weeks

Format: Online

Start Date: 21 February 2022

Credits: 2*

Biada 11; 08012 Barcelona, España

Price: €660


The fashion industry, as well as the beauty industry, is undergoing a profound transformation to adapt to the emergence of new consumers and sales channels thanks to new technologies. Brands need profiles that understand this transformation.

The course offers a first approach to what they are and how the strategic marketing and branding of a fashion brand and/or beauty products or services should be oriented so that the communication process with the market is as efficient as possible.

Through the development of a 6-step action plan it is possible to achieve visibility in the sector’s media using effective and accessible resources, as well as tools for creating content on social networks, measuring its reach or e-mail marketing actions without neglecting the possibilities offered by e-commerce. 


It is a PBL course, Project Based Learning, in which e-learning tools are used to promote collaborative work techniques to carry out a project.

Each subject is structured in three parts to facilitate learning and the practical application of the knowledge acquired:

How to deal with marketing and communication in the fashion and beauty sector, following the tips and tricks of professional experts.

What tools are necessary to be able to express yourself in order to develop a brand strategy such as WGSN, Mailchimp, Canva, Later, Auditmedia, Rewardstyle.

At each stage, you will be accompanied by a teacher who will help you to develop a marketing and communication project, an exercise that will consolidate the skills acquired in the method and the use of the tools.

Student Profile

This course is for you if you’re interested in developing brand strategy and communication for the fashion and beauty industries.

It’s also for you if you want to explore and understand the fashion market and communication and find a career path increasingly in demand.

This course is for you if you’re:

– A professional who wants to understand the fashion and/or beauty world to join marketing, communication and/or retail departments.

– A fashion designer who wants to know how to manage and promote a brand in an increasingly competitive sector.

– A designer who wants to learn more about marketing and communication to better manage and promote a brand.

– A marketing professional who wants to learn more about the fashion and/or beauty world. 

Job Opportunities

The course is conceived as an initial contact with this discipline before deciding to study an Undergraduate or BA (Hons) Degree.

Completion of the course does not guarantee access to degree courses; however, it offers the student an excellent practical pathway to evaluate in which direction they wish to channel their future career.


María Giraldo

Product management and fashion communication expert / Course coordinator and teacher of: e-commerce and strategic marketing

After studying cinematography and graduating in translation and interpreting, she landed in the world of fashion, where she focuses on the commercial side (product management and e-commerce) and communication (brand and content strategy).

She has worked with companies such as PepsiCo, Consejo Nacional de la Energía, Grupo Recoletos, Tommy Hilfiger, Pull and Bear, Evelyn, L’Oreal, ACME, BuyVip, Centros SLINGS, Real Madrid, Trucco, Induyco, Excal, and Modalia.


The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA).

The IED Master  program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

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