Graphic Design, pathway in Media Design
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Graphic Design, pathway in Media Design

Edition: 1st

Language: English

Duration: 4 years

Start Date: September 2022

Credits: 240 ECTS

Biada 11; 08012 Barcelona, España

Price: From €14,100 per year.
Contact us for payment facilities and special conditions.

Introduction

The Bachelor of Arts in Graphic Design, pathway in Media Design is equivalent to a University degree (240 ECTS). Taught in English. 

The purpose of the course is to train specialists who are capable of combining the art of programming for websites, mobile and fixed devices, and installations with creativity. They are confident in employing all kinds of media and languages as well as new extended reality technologies, applying them to the different spheres of contemporary visual communication and the creation of interactive products.

'The essence of everything' project, by Santiago Rincón

Objectives

The first year of the course is focused on the acquisition of the basic concepts of design, culture and the project methodology. It teaches students to dare, to create and to communicate. Students will also begin to dominate basic design tools.

The second year focuses on web platforms, technological and project tools are studied. Students focus on developing knowledge on programming, digital communication and interaction, and will learn to apply a production methodology to create aesthetic and visual pieces. Students are introduced to visual coding and digital art, as well as the use of online resources to solve problems and develop simple audiovisual pieces through the use of programming tools and platforms.

During the third year, focused on apps and wapps, students begin to gain experience with companies, and to undertake more technical and complex projects by way of prototypes and real costs. Designs for multimedia strategy and digital platforms are carried out. In addition, students analyse and reflect on the evolution of communication and the audiovisual world, as well as its impact on the 20th and 21st centuries.

In the fourth year, students undertake a compulsory internship within a company and choose a professional specialisation. They also focus on interactive installations and extended reality (AR, VR and MR). A visual installation is developed and knowledge of specialized software is deepened. The resources that the internet offers to produce visual and inmersive projects, as well as to increase their visibility and promote them, are explored in depth. Finally, their final project (TFE) is carried out in collaboration with real companies.

Methodology

The methodology is based on “learning by doing” and fosters interdisciplinarity between the areas of design, fashion, and management for creative industries through workshops and common projects. and yearly projects, as well as the opportunity to work in an interdisciplinary manner on the thesis project.

The program provides a structured core curriculum, providing incremental learning goals to the students throughout the four years, leading to the thesis or degree final project for real companies.

Job Opportunities

– Media Designer

– UX/UI Designer

– Digital and New Media Strategist

– Data Visualisation Designer

– Infographic Designer

– Interaction Designer

– Creative Technologist

– Experience Designer

– AR Designer

– Digital Content Designer

COMPANIES

Companies that have collaborated with the area: Atlas Design, Art of Many, Eumogràfic, Firma Design, Folch Studio, Hangar, Hoet&Hoet, Inoxcrom, Landor Associates, Lékué, Lo Siento, MTL, Metropolitan Magazine, MCI Group, Red Antler, relajaelcoco, Rebel Communications, Saatchi & Saatchi, S,C,P,F, Solo Studio, Sarai Jacobs, Shackleton Barcelona, TBWA, Vasava, Zuluz.tv, among others.

COORDINATION

Mery Glez

Over the last 15 years she has been involved in international projects working as an audio‑visual and interactive designer with architects, designers, developers and communication and marketing professionals, designing and creating smart audio-visual content for museums, exhibitions, fairs, events, products and experiences using cross reality (XR).

She is a partner of the Out of Format studio, which is powered by an international multi‑disciplinary team based in Barcelona and Milan. Mery produces video projections for indoor and outdoor architectural structures, as well as interactive, AR, VR and video productions for events, festivals, fashion and brands.

She is the co‑founder of the GEOGAMING project, which was prized by the European Union for developing and implementing new technologies. 

Mery works as an adviser to the European Commission on Education and Creative Industries. She graduated in Video Design from the New York SVA (School of Visual Arts) and in Digital and Electronic Fabrication from the MIT FabLab. She is also a teacher at the IED Visual Arts Department in Milan and Barcelona.

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