subir

Diploma IED in Fashion Marketing and Communication

Language: Spanish

Duration: 3 years

Start Date: October of 2018

Credits: 180*

Biada 11; 08012 Barcelona, España

Introduction

The IED Diploma in Fashion Marketing and Communication aims to prepare professionals in tune with the current needs of the market fully trained and capable of combining creativity, management tools and an enterprising attitude to develop their careers in the the fields of fashion, focusing especially in marketing and communication.

Objectives

The IED Diploma aims to provide a view of the world of fashion from different fields and perspectives: cultural and historical, the designers’ point of view, brands, collections, trends and events. The student learns about the tools and techniques of management, marketing and communication in a practical and rigorous manner, always with technologies in mind.

The program has been conceived to offer evolving didactic objectives over the three years to reach conclusion with the final project. The first year of the course is focused on providing a creative cultural base about the world of fashion, as well as introducing students to the areas of marketing, product, communication and trends.

During the second year, the aim is to learn about strategic management of tools from marketing, communication and management in fashion. Also, students acquire the skills to analyse consumers and distribute products; as well as about marketing, advertising, fashion journalism, etc.

The third year involves learning about development of strategic plans in different disciplines such as communication, purchasing, new business opportunities, etc., always using case studies as base. The course culminates with a final project performed for a real company.

Methodology

Didactics gives priority to professionalism and training, with the objective of preparing students so they can develop their skills in this changing and competitive environment, while learning to know themselves and enhance their strategic and creative skills. Also, it is are based on the know-how of the professionals lecturing and the school, and also on the learning-by-doing of students, fostering interdisciplinarity between the area and the disciplines imparted in the school: Design, Visual Communication, Fashion and Management for Creative Industries.

Job Opportunities

The program of Fashion Marketing and Communication at IED trains professionals able to develop their skills and knowledge in an international environment in the areas of product, marketing, distribution, retail, fashion media online and offline, advertising, public relations and press offices.

 

IED MANAGEMENT alumni work at:

Diesel Iberia, Mango, H Magazine, Surgery, Bread&Butter, Carion Wester, Harrods, Inditex, Net-a-porter, Reebok, XXL, Equipo Singular, Levi’s Strauss Iberia, Stopstealingmylook.com, Hebe Media London, Modelmanagement.com, Carin Wester Stockholm, Superga Turin, Surgery PR London, Springstudios.com London, McGregor Fashion Group Amsterdam, Desigual Barcelona, etc.

Companies

The course promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.

Companies that have collaborated with the area: Levi’s Strauss Iberia, Reebok, Ailanto, MODAFAD, Desigual, The Brandery, Maians, Jose Castro, Friday’s Project, lkxa “La Caixa”, Habaluc, Yerse, Mariona Gen, Privalia, among others.

Credits

The educational planning for all IED Diploma courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Diploma program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Diploma is a private degree.

Coordinator

MANUELA PROCOPIO

Trend analyst, researcher and a facilitator in Service Design processes.

She is co-founder of WePush, an initiative that connects Barcelona, London and Bogotá focused on applying trends as drivers of innovation strategies. She is initiator of _coworkshops, a training concept based on group dynamics, co-creation techniques and fast prototyping of ideas and services. Manuela is also Managing Director of the Management for Creative Industries School at IED in Barcelona.

Other Related Courses

Related News

  • IED Barcelona collaborates with Doctors without Borders to design solutions for the mobility problems in Congo
    A team of students from the Undergraduate Degree in Product Design collaborated… More Info +
  • IED students win 3rd prize in the Roca One Day Design Challenge
    A team of students from IED Barcelona has won third… More Info +
  • HERNÁN ORDOÑEZ & JOSEP FERRANDO AT TRIMARCHI 2017
    IED Barcelona will be back to take part in the… More Info +













Yes*I accept the "legal notice" and"privacy policy".

I want to receive information about scholarships, courses, promotions and exclusive events for me











Responsible: Istituto Europeo Di Design, S.L B-80813959

Purpose: The information collected on the website will only be used for the following purposes:

This is the basic purpose of the form

- This is the purpose that appears when brands that accept the legal conditions

- This is the purpose that appears when brands that accept to receive commercial information

Type of information we collect (Legitimization):

- Identifying data

- Academic and professional data

This information is necessary to carry out the purposes described in the previous section, otherwise we can not inform you, or process your registration or academic record.

Recipients of your data:

We inform you that your personal information access certain entities according to law regulations that require us to communicate your personal information.

Also, after your express consent, we would cede your data to entities that belong to the group to which Istituto Europeo di Design, SL belongs, and to those that may be of interest once the commercial relationship with you has been established, and may be consulted by assignees at the Istituto Europeo headquarters di Design, SL, with the sole purpose of informing you of our offers and services.

Rights:

If you wish you have the right to access, rectify, cancel and oppose those treatments you do not want, for this you must send a letter to the address above or to the email address: baja@madrid.ied.es, attaching a photocopy of your DNI or NIE and indicating in the subject Data Protection.

If you need more information you can consult it here

Courses

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close

>