Diploma IED in Fashion Marketing and Communication
The IED Diploma in Fashion Marketing and Communication aims to prepare professionals in tune with the current needs of the market fully trained and capable of combining creativity, management tools and an enterprising attitude to develop their careers in the the fields of fashion, focusing especially in marketing and communication.
The IED Diploma aims to provide a view of the world of fashion from different fields and perspectives: cultural and historical, the designers’ point of view, brands, collections, trends and events. The student learns about the tools and techniques of management, marketing and communication in a practical and rigorous manner, always with technologies in mind.
The program has been conceived to offer evolving didactic objectives over the three years to reach conclusion with the final project. The first year of the course is focused on providing a creative cultural base about the world of fashion, as well as introducing students to the areas of marketing, product, communication and trends.
During the second year, the aim is to learn about strategic management of tools from marketing, communication and management in fashion. Also, students acquire the skills to analyse consumers and distribute products; as well as about marketing, advertising, fashion journalism, etc.
The third year involves learning about development of strategic plans in different disciplines such as communication, purchasing, new business opportunities, etc., always using case studies as base. The course culminates with a final project performed for a real company.
Didactics gives priority to professionalism and training, with the objective of preparing students so they can develop their skills in this changing and competitive environment, while learning to know themselves and enhance their strategic and creative skills. Also, it is are based on the know-how of the professionals lecturing and the school, and also on the learning-by-doing of students, fostering interdisciplinarity between the area and the disciplines imparted in the school: Design, Visual Communication, Fashion and Management for Creative Industries.
The program of Fashion Marketing and Communication at IED trains professionals able to develop their skills and knowledge in an international environment in the areas of product, marketing, distribution, retail, fashion media online and offline, advertising, public relations and press offices.
IED MANAGEMENT alumni work at:
Diesel Iberia, Mango, H Magazine, Surgery, Bread&Butter, Carion Wester, Harrods, Inditex, Net-a-porter, Reebok, XXL, Equipo Singular, Levi’s Strauss Iberia, Stopstealingmylook.com, Hebe Media London, Modelmanagement.com, Carin Wester Stockholm, Superga Turin, Surgery PR London, Springstudios.com London, McGregor Fashion Group Amsterdam, Desigual Barcelona, etc.
The course promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.
Companies that have collaborated with the area: Levi’s Strauss Iberia, Reebok, Ailanto, MODAFAD, Desigual, The Brandery, Maians, Jose Castro, Friday’s Project, lkxa “La Caixa”, Habaluc, Yerse, Mariona Gen, Privalia, among others.
The educational planning for all IED Diploma courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Diploma program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Diploma is a private degree.
Trend analyst, researcher and a facilitator in Service Design processes.
She is co-founder of WePush, an initiative that connects Barcelona, London and Bogotá focused on applying trends as drivers of innovation strategies. She is initiator of _coworkshops, a training concept based on group dynamics, co-creation techniques and fast prototyping of ideas and services. Manuela is also Managing Director of the Management for Creative Industries School at IED in Barcelona.
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