Diploma IED in Creative Advertising and Branding
The Diploma IED in Creative Advertising and Branding, which comprises 180 IED credits, gives rise to creative and strategic professionals whose messages stir up a reaction in their target audiences and leave a lasting memory.
21st‑century creators need to be capable of visually synthesising a message that resonates with the target audience. Catching their attention is no longer enough – it is crucial to gain the audience’s trust. The key lies in clever ideas and a sound strategy.
The Diploma in Creative Advertising and Branding gives rise to creative professionals who make a difference, break the mould and instil social values that promote responsible consumption, sustainability and kindness. The aim is to shape enterprising future professionals who work either as freelancers or as an organisation’s creative director, strategic director or brand manager.
At IED Barcelona, students learn to build on their skills using the project methodology, which means learning by doing. They are entrusted with real projects in every subject, which includes branding, copywriting, art direction, social media, writing screenplays and storyboards, video production, management, handling big data, and interactive communication. The course follows a very customised learning approach, with no more than 10 students per class and the most cutting‑edge technology.
This course gives students an exciting opportunity to develop themselves in a very creative, practical, studio-like and interdisciplinary approach, together with teachers who are all practitioners, real companies and agencies during their course. This is the perfect environment to develop a clear communication methodology and create a mature portfolio to successfully enter the creative industries.
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc., and apply their creativity devising corporate projects and advertising campaigns.
The third year of this degree is based on creation and application of the previously acquired knowledge to projects from real clients. Creative management attains great relevance in Project managing and as well as the capability of implementing the ideas and knowledge acquired during the previous years. Students comprehend and learn about the work environment and its complexity, and also get the opportunity of creating a good portfolio to cope with the labour market.
The methodology is based on “learning by doing” and fosters interdisciplinarity between the areas of design, fashion, and management for creative industries through workshops and common projects, as well as the opportunity to work in an interdisciplinary manner on the thesis project. The program provides a structured core curriculum, providing incremental learning goals to the students throughout the three years, leading to the thesis or degree final project for real companies.
Content developer, digital advertising strategist, interactive brand manager, chief brand officer, social media strategist, creative director, concept developer for games, web and audiovisual devices. copywriter, brand consultant, etc.
IED VISUAL COMMUNICATION alumni work at:
Vasava, Bassat Ogilvy, Shackleton Barcelona, H Magazine, Hangar Design Group, Metropolitan Magazine, Martin-Tissera-Lambert, Outline Studio, Zuluz.tv, Peragon, Common Sense, relajaelcoco, Hoet&Hoet, Umbria Jazz, Steer Davies Gleave, Stop Stealing My Look, Sarai Jacobs, Inoxcrom, Phranck, Little Buddha, etc.
The course promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.
Companies that have collaborated with the area: PSP Sony, Sónar, Ajuntament de Barcelona, Screen Festival y Feria Loop, Festival Grec, La Mercè, Institut de Cultura de Barcelona, Fefè Visual Magazine, IMAGO La Diáspora, Marca Barcelona, Museu de la Xocolata, Benetton, Brands & Roses, FINA BCN 2013, Ling, Ericsson Response, Benetton, etc.
The educational planning for all IED Diploma courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Diploma program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Diploma is a private degree.
After gaining a tremendous expertise as Creative Director in several agencies such as SCPF, JWT and Pavlov for clients like BMW, Freixenet, Trident or Vodafone, he decided to start MTL with two partners, an agency that provides innovative solutions in marketing, sales strategy and advertising.
In addition to lecturing in several courses of IED Barcelona, he is the external coordinator for the course in Advertising; therefore, he helps to structure and supervise the study plan, as well as to determine the specific didactic contents of the course, its objectives and methodology for the final project.
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