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Summer Course in Styling in Fashion and Social Media

Edition: 2nd

Language: English

Duration: 4 weeks

Start Date: July 2nd 2018

Schedule: Monday to Friday from de 9.30 am to 2.30 pm

Credits: 10*

Biada 11; 08012 Barcelona, España

Introduction

The fashion industry is one of the cultural and economic engines of European companies, from the luxury sector to retail distribution, and there are many professionals who contribute their knowledge and capacity for work to help create, present and promote the products designed by this sector. Fashion styling has been acquiring a fundamental role over the past years as a solid and indispensable support to designers, who find new aesthetic formulae thanks to it. In addition to this, it is a must when presenting products whether in fashion shows, catalogues, shop windows or points of sale, not to mention that it is the main creative foundation for specialised fashion publications to work each season.

It is increasingly important for styling content to be created by people who have a great impact on the social networks and to know how essential this environment is today.

Once the background on culture and aesthetics is implemented, the course in Fashion Styling starts to deepen into the practical aspects, starting on differentiating style by sector, from luxury to sports, to end creating looks linked to the needs and exigencies of each sector and each project, from trends forecast, analysis of collections and themes, editorial proposals for specialised publications and real shootings.

The Summer Course in Fashion Styling offers a broad, in-depth, specialised view of all the elements required to produce a styling project.

Objectives

– Professionalise the knowledge in style and form so to prepare students to interpret the constant innovations created by the sector.

– Understand the various implications of version 2.0 of the styling world and its trends.

– Apply this information to the production of one’s own content, which can be adapted to several style projects.

– Comprehend, plan, manage and solve every stage until an idea is fulfilled.

Methodology

The course combines theoretical and practical areas. The first part of the course is devoted to provide an in-depth knowledge of fashion. Stylists always work with products designed by fashion creators. For this reason, it is necessary to perfectly understand their work since both the products and the themes to be worked on each season depend on this knowledge. To properly understand the complex inspirations that designers work with today, the students take a variety of courses on the different segments of the fashion world, the most outstanding designers, contemporary iconography, and historical references. Get to know about the main pioneers of the styling world version 2.0, how they work and how they create content of this kind. These classes include projections of visual documentation with teacher’s comments.

The second part is dedicated to performing practical projects that will always be started and revised in class individually to be finished at home for its following presentation in class. Both parts are in Summer Courses 2017_ Styling in Fashion and Social Media 3

combination with several lectures from working professionals who will not only give a broad presentation of their specialisation, but also explain their experiences and projects.

The course concludes with a practical exercise and a real shoot where the students will demonstrate their skills, knowledge and the resources they have acquired under the guidance of several professionals.

Skills Acquired

− A knowledge of the cultural factors related with fashion.

− An ability to create concepts for collections using creative processes

− A knowledge of the role of styling in each of the fashion systems: Haute Couture, prêt-à-porter, street wear and retail.

− An introduction to fashion and styling version 2.0.

− An ability to propose and resolve style-related topics, focusing on fashion editorials and other graphic formats and communications media.

− A knowledge of the tools needed for a styling project.

Student Profile

Fashion professionals, graduates in fine arts, graduates in communications, as well as all those who want specialise and professionalise their knowledge of style. Lovers of fashion and styling version 2.0.

Prior requirements

Applicants are required to submit a CV and a covering letter in order to register. If some of the requirements for admission set by the Information and Guidance Service are not met, the school will evaluate each case individually, reserving the right to invite the applicant to a personal interview.

Job Opportunities

Depending on their previous knowledge and their individual abilities, the students who complete this course can follow a variety of career paths.

Our aim is to be able to train a fashion stylist who is responsible for giving advice on style-related topics to all kinds of companies in the fashion world in the following specific areas:

– Consulting

– Fashion shows

– Lookbooks, conventions and miscellaneous presentations

– Catalogues, advertising campaigns and lookbooks

– Specialist publications

– Window displays and visual merchandising

– Image consultant and personal shopper

COORDINADOR

JAUME VIDIELLA

Fashion and beauty editor. Graduate in fashion design He merges his activity in fashion publishing with styling, and teaching on subjects regarding style and trends. He collaborates with several companies such as El Corte Inglés, Armand Basi, Colcci, Escorpión and publications and usual collaborator of magazines, like Vanidad, El Magazine de La Vanguardia, Vein, style websites such as Centro moda on line and also of designers such as El Delgado Buil, and artists like Carles Congost, as well as with institutional projects such as 080 and Modafad. (www.jaumev.com)

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