BA (Hons) in Business Design

Project: La Violeta | Visual

Project: La Violeta

Request Information

BA (Hons) in Business Design

Edition: BA Hons

Language: English

Duration: 3 years

Start Date: October 5th 2021

Schedule: Monday to Friday, full time

Credits: 360 UK Credits

Biada 11; 08012 Barcelona, España

Price: From 15.400 euros per year.
Contact us for payment facilities and special conditions.

Admission Requirements

In the area of business, they focus on how to find innovative solutions to complex challenges, analysing the related social and legal aspects and the overall trends that influence them. They also learn about the evolution of new technologies, taking their first steps in user experience-based programming.


The BA (Hons) in Business Design provides training for students in the fields of management, design and technology to drive innovation in companies of the 21st century.

Today’s labour market is increasingly demanding a new professional profile that can participate in multidisciplinary teams in charge of identifying innovation opportunities, generating creative ideas and developing and implementing new strategies, products or services. The impact of new technologies and new user behaviours has led to unprecedented scenarios. The rules have changed and many successful companies will not be able to survive if they cannot adapt to this new environment.

The BA (Hons) in Business Design is a course for people aiming to make a contribution to improving the world through user-friendly, technologically feasible and viable solutions for companies.Its three-year programme provides a set of design tools and methodologies that can be applied to companies in order to solve challenges and create valuable solutions. 



Estudiantes haciendo el proyecto final del Summer Course in Design Thinking and Co-creation


BA (Hons) in Business Design is unique and highly innovative. It brings together design, business and technology to train the creative professionals of the future.

The first year focuses on the basics of design, business and technology. The students explore design at the graphical and product levels and as a key element in communication. They also look at the concept of “user-focused” design, learning to identify and define the needs of the intended audience of the design process and experimenting with a first attempt at prototyping, using materials, shapes and volumes.

In the area of business, they focus on how to find innovative solutions to complex challenges, analysing the related social and legal aspects and the overall trends that influence them. They also learn about the evolution of new technologies, taking their first steps in user experience-based programming.

The second year looks in depth at the product research and prototyping stage and familiarises the students with the concepts of user experience and service design so that they can acquire an overall view of the design process as a central management tool for companies in any field. In addition, the students focus on the idea generation and definition process, while closely examining the factors required for managing the legal, financial, branding and communication aspects of business, with an emphasis on the digital world. While discovering the influence of global trends as a tool for anticipating and managing change, from the technological side they gain even more knowledge of the key tools for making their prototypes interactive and functional, experimenting with both sensors and application design. An initial approximation to frameworks such as the Lean Startup and agile management techniques complete their vision of innovation project management.

In the third year, the students work on exploring design at a more intangible level, such as defining strategies, prototyping services, analysing designs and, in the business and technology section, focusing on defining and implementing innovation processes. Lastly, they have to apply all the knowledge acquired in the three years of the course to develop their final project, in which they are asked to research, define and present proposals and solutions for a real-world corporate challenge. To prepare them to go out into the world of work, the students also touch on the topic of personal branding, in order to develop their own personal brand.

At the end of the three years, the students are ready to work on multidisciplinary teams, both in design and other areas, to which they can bring a global vision of process management, how to implement it and how to evaluate its feasibility. The profile that this course aims to produce ideally finds a place in strategic design, service design, digital or non-digital product design consultancies or in a start-up or any kind of company that is implementing innovation strategies and processes.


The BA (Hons) in Business Design offers students the opportunity to grow by using a very practical, creative learning methodology. Design Thinking is not only taught as a subject but is also present throughout the entire learning process. The students alternate between stages of “diverging” work, in which they have to learn to analyse the context in which they are operating, identify opportunities and generate ideas, and stages of “converging” work, in which they have to find and propose solutions, validate them and implement them. Hands-on learning is therefore an integral part of the students’ experience and they are asked to participate actively in the teaching activities, constantly moving between theoretical input and practical exercises. All of this takes place in an interdisciplinary, international environment that encourages alternating between individual work and reflection and collaborative team work. All the instructors on the course are working professionals who deal with real-world challenges in industry.

It is based on learning by doing. It trains the students in different skills, especially critical and strategic thinking, identifying opportunities and insights, design process-based creativity, the physical prototyping of ideas and concepts, project management, the ability to be agile in a changing environment, and collaboration and communication, among others.

Job Opportunities

After finishing the course, the students will be able to design and manage strategies in the various areas of a company to create added value for a business and increase its profits. They will be prepared to take on these duties within a company either directly or from a consultancy or strategic design studio.

Their training will allow them to work in innovation departments, managing the uncertainties of the future and incorporating innovation strategies. They will also develop an entrepreneurial mentality that will permit them to design businesses or create start-ups.

They will have the skills needed to work internationally in service design, strategic design, innovation, entrepreneurship and also in the field of communications, both in companies and in consultancies, agencies and studios.

IED MANAGEMENT alumni work at:

Diesel Iberia, Mango, H Magazine, Surgery, Bread&Butter, Carion Wester, Harrods, Inditex, Net-a-porter, Reebok, XXL, Equipo Singular, Levi’s Strauss Iberia,, Hebe Media London,, Carin Wester Stockholm, Superga Turin, Surgery PR London, London, McGregor Fashion Group Amsterdam, Desigual Barcelona, etc.


The course promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.

Companies that have collaborated with the area: Levi’s Strauss Iberia, Reebok, Ailanto, MODAFAD, Desigual, The Brandery, Maians, Jose Castro, Friday’s Project, lkxa “La Caixa”, Habaluc, Yerse, Mariona Gen, Privalia, among others.



Gunes Kocabag is a user-centred, strategic designer with close to a decade of experience applying usercentred design to business problems, particularly in the digital realm.  She has successfully led multidisciplinary teams and worked in complex stakeholder environments in Europe, America, Africa, Asia and Australia.

She currently works as an independent consultant. She has worked globally with corporate clients, start-up’s and non-profit organizations alike to help them develop strategies for their user- facing challenges. She has also collaborated with many companies to train them on Design Thinking and Service Design methodologies, running workshops and coaching sessions.

Born in the UK and grown up in Turkey, she has lived and worked internationally until calling Barcelona home. She holds a bachelor’s degree in mechanical engineering from Bosphorus University, and three master’s degrees: Product Design from Istanbul Technical University, Product Service Systems Design from Milan Polytechnique and Anthropology focusing on Material and Visual Culture from University College London.

She has a deep understanding of user centric research and innovation methods, and a passion for working with disruptive technologies, developing new services, user experiences and business models that provide sustainable value for society and business.

At IED Barcelona, she leads the BA Hons Business Design and the Design Fundamental and Design Management Modules. Her specialties are user research, insight & opportunity identification, service design, user experience design, product and service strategy, workshop design and facilitation.

Other Related Courses

BA (Hons) Fashion Marketing and Communication
More Info +

Related News

Leadership and design thinking, IED’S newest program
More Info +
Designing through CERN the future of humankind
More Info +
Conversations between women & design at TEDxBarcelona Women
More Info +

Yes*I accept the "legal notice" and"privacy policy".

I want to receive information about scholarships, courses, promotions and exclusive events for me

Responsible: Istituto Europeo Di Design, S.L B-80813959

Purpose: The information collected on the website will only be used for the following purposes:

This is the basic purpose of the form

- This is the purpose that appears when brands that accept the legal conditions

- This is the purpose that appears when brands that accept to receive commercial information

Type of information we collect (Legitimization):

- Identifying data

- Academic and professional data

This information is necessary to carry out the purposes described in the previous section, otherwise we can not inform you, or process your registration or academic record.

Recipients of your data:

We inform you that your personal information access certain entities according to law regulations that require us to communicate your personal information.

Also, after your express consent, we would cede your data to entities that belong to the group to which Istituto Europeo di Design, SL belongs, and to those that may be of interest once the commercial relationship with you has been established, and may be consulted by assignees at the Istituto Europeo headquarters di Design, SL, with the sole purpose of informing you of our offers and services.


If you wish you have the right to access, rectify, cancel and oppose those treatments you do not want, for this you must send a letter to the address above or to the email address:, attaching a photocopy of your DNI or NIE and indicating in the subject Data Protection.

If you need more information you can consult it here

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.