BA (Hons) Fashion Marketing and Communication
IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster. Since 2010 it offers the opportunity to combine the studies of this prestigious university, entirely taught in English, with the IED experience in the city of Barcelona.
The BA Honours Fashion Marketing and Communication course at IED Barcelona aims to ensure that participants have the knowledge and understanding as well as the marketing and communication skills to work professionally. IED interdisciplinary approach enhanced by the strong relationship with the Fashion and Design Industry ascertain a vision where adaptability and efficiency display a relevant position.
The BA Honours Fashion Marketing and Communication course skills strategy is designed to encourage new perceptions and enhance understanding and involvement of the student on numerous levels, not only to ensure that they are provided with advanced technical knowledge and techniques but also the other skills necessary to achieve a high level of professionalism and be able to compete in the fashion marketing and communication industry upon graduation.
The first year of the course is focused on developing a rigorous approach to the acquisition of a broad knowledge base; employ a range of specialised skills; evaluate information, using it to plan and develop investigative strategies and to determine solutions to a variety of unpredictable problems; and operate in a range of varied and specific contexts, taking responsibility for the nature and quality of outputs.
During the second year, students generate ideas through the analysis of concepts at an abstract level with a command of specialised skills and the formulation of responses to well-defined and abstract problems; analyse and evaluate information; exercise significant judgement across a broad range of functions; and accept responsibility for determining and achieving personal and/or group outcomes.
The third year emphasizes on review critically, consolidate and extend a systematic and coherent body of knowledge, utilising specialised skills across an area of study; critically evaluate concepts and evidence from a range of sources; transfer and apply diagnostic and creative skills and exercise significant judgement in a range of situations; and accept accountability for determining and achieving personal and/or group outcomes.
This course offers an educational path that teaches students how to develop writing and articulation skills, along with capabilities of communication and presentation, negotiation and sale, self conscience and impact, as well as the aptitude for collaboration. The key work tools are research, conceptual development, visualisation and ideas prototyping, and projects presentation.
Fashion Editor, Visual Merchandiser, Press Office Manager, Public Relations Management, Forecasting, Product merchandiser, Buyer, Community Manager, Fashion Consultor, Design manager, Product manager, Fashion Event Organizer, Fashion Journalism, Entrepreneur, etc.
IED MANAGEMENT alumni work at:
Diesel Iberia, Mango, H Magazine, Surgery, Bread&Butter, Carion Wester, Harrods, Inditex, Net-a-porter, Reebok, XXL, Equipo Singular, Levi’s Strauss Iberia, Stopstealingmylook.com, Hebe Media London, Modelmanagement.com, Carin Wester Stockholm, Superga Turin, Surgery PR London, Springstudios.com London, McGregor Fashion Group Amsterdam, Desigual Barcelona, etc.
Trend analyst, researcher and a facilitator in Service Design processes.
She is co-founder of WePush, an initiative that connects Barcelona, London and Bogotá focused on applying trends as drivers of innovation strategies. She is initiator of _coworkshops, a training concept based on group dynamics, co-creation techniques and fast prototyping of ideas and services. Manuela is also Managing Director of the Management for Creative Industries School at IED in Barcelona.
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