BA (Hons) Fashion Marketing and Communication
Duration: 3 years + 1 optional year (Work Placement Year)
Start Date: September 2022
Credits: 360 UK credits
From €15,800 per year.
Contact us for payment facilities and special conditions.
IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster.
The course enables students to develop the specific knowledge and master the digital production tools and skills required by future professionals in the management of Marketing and Communication within the vibrant and demanding environment that is the Fashion industry, including its most direct ecosystem of suppliers.
From a strategic, executive and eminently practical approach, students will learn about the functioning and management of brands at the service of the product and the company; from the creation to the execution of strategies, delving deeper into the approaches and techniques necessary to build and communicate corporate value that has an impact on their success. Technical knowledge of the product, the management of creativity and publishing activity will also be developed, including the creation, production and management of digital media and content.
The educational pathway combines lectures and practical sessions, workshops and master classes with professionals from the sector, as well as external visits to companies, museums, showrooms and art galleries.
**The program specification might be changed in July 2021 due to the course currently being in revalidation with the University of Westminster**
The first year of the course is focused on the acquisition of broad fundamental knowledge, building the confidence necessary to apply a wide range of specialist skills, evaluate information in order to identify the challenges and opportunities that underpin research strategies, and work in specific and varied contexts, both individually as well as part of a team, in an effective and proactive manner.
The objective of the second year is for students to generate original and practicable ideas through the analysis of concepts at an abstract level, analysing and evaluating information, while taking responsibility for defining and achieving results at personal and group levels. The knowledge acquired is applied in a more independent and mature way, responding to higher-level academic demands.
The third year is focused on reviewing the knowledge acquired from a critical perspective, as well as its consolidation and expansion in a structured and coherent manner. To do this, students are expected to make use of the specific skills required for the area of study, evaluating concepts and tests from multiple sources with a critical spirit and strategic vision, transferring and applying diagnostic skills and creativity in both the ideation and execution phases. Students should also express meaningful judgements in a variety of situations, as well take responsibility for setting and achieving personal or team objectives.
*The optional Work Placement Year offers students the possibility of gaining extended practical experience through a work placement in industry lasting between 35 and 52 weeks between Level 5 and Level 6. This Module is designed to allow the student to gain in-depth practical experience as well as personal and professional development within the established Placement Year framework.
This course teaches students how to develop writing and articulation skills, along with capabilities of communication and presentation, negotiation and sale, self conscience and impact, as well as the aptitude for collaboration. The key work tools are research, conceptual development, visualisation and ideas prototyping, and projects presentation.
– Fashion Editor
– Visual Merchandiser
– Press Office Manager
– Public Relations Management
– Product merchandiser
– Community Manager
– Fashion Consultor
– Design manager
– Product manager
– Fashion Event Organizer
– Fashion Journalist
IED MANAGEMENT alumni work at:
Diesel Iberia, Mango, H Magazine, Surgery, Bread&Butter, Carion Wester, Harrods, Inditex, Net-a-porter, Reebok, XXL, Equipo Singular, Levi’s Strauss Iberia, Stopstealingmylook.com, Hebe Media London, Modelmanagement.com, Carin Wester Stockholm, Superga Turin, Surgery PR London, Springstudios.com London, McGregor Fashion Group Amsterdam, Desigual Barcelona, Tesla, Newlink Group, Seat, etc.
Her collaborative nature and passion for sharing ideas and knowledge have made consulting and teaching a natural outlet for years of accumulated experience and expertise in Brands and Communication. She is in her element developing young talent and she enjoys contributing to new, innovative projects and helping them come to life, particularly in creative industries.
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