Project: The Viceversa Project

Project: NAVIA: People, the city, the sea | Management

Project: NAVIA: People, the city, the sea

Project: The Viceversa Project

Alumno/a: Johanna Halldorsdottir

This student’s project consists of designing a participatory storytelling that invites young marketing professionals to take part in a social experiment.

Vice is characterised by having a relaxed, young, bold style, qualities that can often scare away more conventional marketing professionals. By using a project that involves a life experience, “The Viceversa Project” aims to show Vice’s way of working and creativity.

The strategy uses a mobile phone app on which users must create a profile. Using this profile, the application introduces them to their viceversa, an alter ego who offers them extravagant situations through conversations, images and videos. For one day, users find out about different situations that expand their creative limits and introduce them to the services of Vice as an advertising agency.