Project: The Red Line
“The Red Line” is a project that proposes a new visual strategy for Lékué. Ari Motomiya used as the basic concept a very clear idea: the fear of venturing into the unknown and discovering new things, plus the loss of artistic instinct that comes with maturity. In short, going beyond creative limits.
With the slogan “feed your imagination”, this student emphasises culinary creativity using visual identity. To do this, he has designed posters on which Lékué products are used to form shapes and innovative figures to decorate their Flagship Store. A visit to the store therefore becomes a highly stimulating experience for the user.