Project: Síntesi

Project: Seat Mergo |

Project: Seat Mergo

Project: Síntesi

Alumno/a: Kataryna Lazareva

“Síntesi” is the name given by Kateryna Lazareva to the new brand of natural cosmetic products from Industrias Bisonte. After making an exhaustive analysis of the brand and studying its market positioning, the student has created an attractive, different image that highlights the quality and ground-breaking, innovative attributes of the products.

The project uses sophisticated compositions that take as their reference point the canons of beauty of ancient Greece. This is a concept of abstract beauty, a symbol of elegance and sophistication that frees itself from reality and does not exclude any age, physical appearance or ethnic group. Each product package shows the part of the face for which the product is designed, and when put together the packages form a complete face.