Project: My Lékué experience + The big window

Project: Síntesi | Visual

Project: Síntesi

Project: My Lékué experience + The big window

Alumno/a: Gabriela Randazzo Beatriz Melo

Beatriz Melo and Gabriela Randazzo created “My Lékué experience + The big window”, a digital and physical strategy for Lékué, a silicon cooking utensils enterprise. The strategy is based in branded content and consists in a pop-up store located in a centric location of a city where the public enjoys a unique experience with its products.

During one week, there will be organized different activities: workshops, conferences, tastings, happy hours, contests… The project aim is to increase its on-line sells, extend the knowledge of the product’s functionality and have bigger brand awareness.