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PROJECT: YOUR BEAUTY IS MY LIVELIHOOD: EMPOWERING FILIPINO WOMEN THROUGH BUSINESS AND SERVICE DESIGN

The project is an example of Social Business Innovation, which intends to create a business model for the Philippine company HBC, whose corporate purpose is to trade health and personal beauty products.

The student has devised a strategy with two objectives: to provide a new shopping experience for HBC customers and to provide employment opportunities to Filipino women, in collaboration with the AH Foundation.

In the first stage of the project, she conducted a research process through interviews with HBC workers and AH Foundation women consumers. Thanks to the research, she designed the proposal for a new service called Ganda Buhay, which lets customers receive their products at home through a custom web or mobile app.

For the next stage, she proposes a new business model based on providing employment opportunities for women, providing customized services to buy the products creating loyalty with the company. For the last stage, she creates a marketing strategy that includes proposals for brick-and-mortar stores with promotion of the company, pricing, and distribution of products.

Client: HBC

Is a Philippine company with 200 branches around Philippines, dedicated to commercialese health, beauty and personal and home care products. hbc’s vision is to “Give Everyone the Right to be Beautiful”. HBC delivers a total experience and improve the quality of life to hbc customers, hbc employees, hbc partners and the communities it is in.

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