PROJECT: TRAVEL WONDERS WRITTEN FOR YOU
EXPLORE IED BARCELONA
 

Collection: Serial Seeds | Fashion

Collection: Serial Seeds

PROJECT: TRAVEL WONDERS WRITTEN FOR YOU

Alumno/a: Nicole Pagnut
Area: Visual

Travel wonders written for you is a communication campaign for Essentialist that tries to convey the essence of a journey through the experience of reading. To do this, it contemplates two actions linked to the customer journey with great relevance of branded content.

On one hand, it raises a roving library across US Route 50, known as the “loneliest road in America.” On the other, a uniquely designed passport containing a pocket with the personal dedication of a travel editor.