PROJECT: LESS IS MORE
Less Is More is a project developed for the online modelling and professional platform ModelManagement.com. The project explores the potential and efficiency of the web with the aim of increasing the monetisation of the site and user loyalty.
After conducting market research among ModelManagement’s users, the conclusions showed social networks and additional services were factors affecting success. As well as the importance of profiles, pictures and the cost of complementary services, the key is to use appropriate content with a high emotional value to reach the target audience and promote interaction with social networks.
The project starts by improving the Look&Feel of the profiles, categories of services and subscription rates. Photo mosaics, twitter language, entertainment and social media will also be created. This is the #savvy generation, like the way people communicate today. They are the #who#when#what#where and @withwho of “Stop following to attract and entice”.